MICE safarayaasha ka socda Cambodia, Lao PDR, Myanmar iyo Vietnam ilaa Thailand way koraan

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Written by Linda Hohnholz

Thailand Convention and Exhibition Bureau (TCEB) - Ganacsigu wuxuu si fiican u hagaajinayaa istiraatiijiyaddiisa suuqgeynta ee Cambodia, Lao PDR, Myanmar iyo Vietnam (CLMV) oo leh olole xeeladeed oo lagu soo jiito safarro badan oo MICE ah oo ka socda dalalka deriska ah.

Isbedelka taatikadaani waa natiijada waxqabadka sare ee layaabka leh ee socdaalayaasha CLMV MICE ee Thailand, ka dib bandhigyada waddooyinka ee sanadkii hore lala beegsaday iyo dallacsiinta iyadoo lala kaashanayo la-hawlgalayaasha warshadaha, Mrs. Nichapa Yoswee, Madaxweyne Ku-Xigeenka Sare ee TCEB - Ganacsiga, ayaa yiri.

Ganacsiga MICE ee ka socda wadamada deriska ah wuxuu si la yaab leh u yahay mid xoogan. Sannadkan, TCEB - Ganacsigu si xeeladeysan ayuu u bartilmaameedsanayaa qaybaha gaarka ah, oo loo qaybiyay shirar iyo dhiirrigelin (MI) iyo bandhigyo (E), oo ay weheliyaan dhacdooyinka waddooyinka iyo dallacsiinta shirkadaha, ”ayay raacisay.

TCEB - Ganacsigu wuxuu durba bilaabay showkiisii ​​ugu horreeyay ee wadada Phnom Penh, Cambodia, isagoo bartilmaameedsanaya socdaalayaasha MI bishii Janaayo. Bishii Febraayo, bandhigyada waddooyinka Myanmar waxay diiradda saareen MI & E ee Yangon iyo MI ee Mandalay. Wadada Vietnam waxay muujineysaa diiradda MI & E waxaa loo qorsheeyay dabayaaqada Maarso Hanoi iyo Ho Chi Minh City. Tani waxay xoojineysaa joogitaanka Thailand ee CLMV markii la barbardhigo sanadkii hore bandhigyadii waddooyinka ee diirada lagu saaray MI ee CLMV iyo hal dhacdo oo kaliya oo diirada lagu saaray E ee Cambodia.

Dhiirrigelinno gaar ah oo bartilmaameedsanaya wakiillada MI iyo booqdayaasha ganacsiga ayaa sidoo kale la sii waday illaa sannadkan, iyada oo si qoto dheer diirada loo saaray qaybta suuqa, si loo ilaaliyo xawaaraha kobaca suuqa.

Qeybta MI, howshu waxay bartilmaameedsaneysaa wakiilada safarada ee u diraa safaryahanada MI Thailand. TCEB - Ganacsigu wuxuu markale shuraako ku yahay Bangkok Airways olole xayeysiin ah "Fly and Meet Double Bonus Redefined" oo cusub.

Waxay siisaa mudnaanta la kulanka iyo dhiirrigelinta kooxaha ugu yaraan 30 qof oo ka socda CLMV, oo ka hooseeya ugu yaraan 50 hore, kuwaas oo ka qaybgalaya dhacdooyinka ama joogaya Thailand MICE Venue Standard (TMVS) hudheelo la xaqiijiyay.

Mudnaanta TCEB waxaa ka mid ah Adeegga Laanta MICE ee garoonka Suvarnabhumi, La kulanka iyo Salaanta iyo Waxqabadka Dhaqanka. Bangkok Airways waxay bixineysaa kuraas bilaash ah, gunno alaabooyin dheeri ah oo ay weheliso horay loo sii qoondeeyay koox koox iyo mudnaan gaar ah.

Qaybta 'E', TCEB - Ganacsigu wuxuu bartilmaameedsanayaa qabanqaabiyeyaasha howlaha ganacsiga, sida xiriirada ganacsiga, ururada ganacsiga, warbaahinta ganacsiga, iyo rugta ganacsiga ee kaladuwan si ay u keenaan booqdayaasha ganacsiga ee gorgortanka ganacsiga ee bandhigyada caalamiga ah ee lagu abaabulo Thailand sanad walba. Kuwa keena uguyaraan 10 booqdayaal ganacsi carwooyinka caalamiga ah ee TCEB taageerto ee Thailand waxay xaq u leeyihiin 50% ka bixitaanka hoyga haddii ay la kulmaan shuruudaha horay loo dejiyay ee tirada ballamaha inta lagu jiro dhacdada.

Tirada dadka safarka ah ee MICE ee ka kala socda afarta dal ee sanadkaan 2018 waxay gaarayaan 151,087, koror 206.65% ah marka la barbardhigo 49,270 CLMV MICE safar ah 2017. Tirada waxaa lagu tiriyay 31.72% guud ahaan imaanshaha ASEAN MICE (476,285) ilaa Thailand. Fiyatnaam waxaa ka mid ah 11.61% (55,306), Lao PDR 11.57% (55,125), Myanmar 4.77% (22,733) iyo Cambodia 3.76% (17,923).

MAXAA LAGU QAADAYAA MAQAALKAN:

  • This strengthens Thailand’s presence in CLMV when compared to last year’s road shows focused on MI in CLMV and only one event focused on E in Cambodia.
  • Waxay siisaa mudnaanta la kulanka iyo dhiirrigelinta kooxaha ugu yaraan 30 qof oo ka socda CLMV, oo ka hooseeya ugu yaraan 50 hore, kuwaas oo ka qaybgalaya dhacdooyinka ama joogaya Thailand MICE Venue Standard (TMVS) hudheelo la xaqiijiyay.
  • This tactical shift is a result of the surprising high performance of CLMV MICE travelers to Thailand, following last year’s targeted road shows and promotions in partnership with industry partners, Mrs.

War ku saabsan qoraaga

Linda Hohnholz

Tafatiraha guud ee eTurboNews ku salaysan eTN HQ.

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