Dhamaadka 2020 ma aha dhamaadka dhibaatooyinka warshadaha huteelada caalamiga ah, laakiin waxay keenaysaa rajo ah baalasha tallaalka kaas oo, waqti ka dib, u noqon kara dawooyinka waxa haya: cabsi.
Warshadaha hoteelku si fiican uma shaqeeyaan haddii aysan jirin waxyaabaha ugu muhiimsan: dadka. Faafida ayaa meesha ka saartay cunsurkaas. Meesheeda fadhiiso qolalka martida ee aan la isticmaalin, makhaayadaha bannaan iyo shirarka iyo goobaha shirarka ee madhan. Waa cunto karinta masiibada, taas oo ah dhab ahaan waxa la sameeyay sannadkii hore.
Laakin xidhitaanka kalandarka si toos ah ugama dhigna mid ifaya 2021. Wali wakhti ayay qaadan doontaa.
Sannadkii hore waxa uu ku dhamaaday si heer sare ah huteelada Bariga Dhexe iyada oo bishii Disembar waxqabadkii guud ee shaqayneed qolkii la heli karo lagu diiwaangeliyay $38.31, lacagta ugu badan ee dhammaan gobollada lala socdo warbixinta isbeddellada. In kasta oo qaddarku hoos u dhacay 56.3% sannadkiiba, haddana waa GOPAR-ga ugu sarreeya gobolka tan iyo bishii Febraayo 2020 iyo 110% ka sarreeya GOPPARkii la helay Noofambar 2020. Gobolku hadda wuxuu lahaa shan bilood oo isku xigta oo faa'iido togan leh.
GOPPAR sanadka waxaa lagu diiwaan geliyay $15.76, hoos 77.6% marka loo eego 2019.
Calaamad muujinaysa rajo-in kasta oo RevPAR uu weli hoos u dhacay 41% YOY, natiijada baahida daciifka ah - celceliska heerka celceliska ayaa hoos u dhacay 1.4% YOY, calaamad faa'iido leh oo marka degenaansho la'aan soo noqoto, sicirku uma baahna inuu la qabsado inta badan.
Wadarta dakhliga ama TRevPAR ayaa sidoo kale ku dhuftay saddex-lambar markii ugu horeysay tan iyo Febraayo. Markay ahayd $126.25, waxay hoos u dhacday 42% YOY, laakiin waxay sare u kacday 30% bishii Nofembar. TRevPAR ee sanadka waxaa la duubay $91.87, oo ah 53% hoos u dhac ah 2019.
Kharashyada bishii Diseembar ayaa hoos u dhacay YOY, oo ay ku jirto foosha, taas oo hoos u dhacday 34% iyadoo loo eegayo qol kasta oo la heli karo. Waxay hoos u dhacday isla qaddarkaas sanadka oo dhan ee 2019.
Muujiyeyaasha Waxqabadka Faa'iido & Khasaare - Wadarta Bariga Dhexe (USD)
| KPI | Disembar 20290 v Diseembar 2019 | Sannad-buuxa 2020 v. Sannad-buuxa 2019 |
| Dib u eegid | -40.9% ilaa $ 73.95 | -53.1% ilaa $ 53.53 |
| TRevPAR | -42.4% ilaa $ 126.25 | -53.3% ilaa $ 92.00 |
| Shaqaalaha PAR | -34.8% ilaa $ 35.71 | -35.2% ilaa $ 36.10 |
| GOPPAR | -56.3% ilaa $ 38.81 | -77.7% ilaa $ 15.80 |
Hooggii Yurub
Waxqabadka Yurub ma uusan gaarin guul la mid ah tan Bariga Dhexe - oo ka dhalatay xannibaado adag iyo xiritaanno ka jiray gobolka oo dhan ilaa qeybta dambe ee sanadka. Yurub waxay ahayd gobolka kaliya ee aan diiwaan galin GOPPAR togan bishii iyo -€7.33 waxay hoos u dhacday 113% YOY. At -€0.71 GOPPAR sanadka 2020, waxay ahayd gobolka kaliya ee aan xitaa jebin ama aan diiwaan galin faa'iido wanaagsan.
Degganaanshaha aamusan iyo heerka ayaa hakiyay kobaca RevPAR ee bisha, hoos 85% YOY ilaa €15.50. Sannadka, RevPAR waxaa la duubay €32.84, hoos u dhac 72.7% YOY ah. Dakhliga qolalka daciifka ahi waxa uu ku soo beegmay dhibaato ay ka haysato dakhli ka soo xaraynta goobaha kale, oo ay ku jiraan cuntada iyo cabitaanka, taas oo hoos u dhacday 70.6% 2020 v. 2019 ilaa €14.55. TRevPAR bishii Disembar waxaa la duubay €2.54, hoos u dhac 82.7% YOY ah. Sannadka, TRevPAR waxa uu ku soo xidhay €53.48, hoos 70.1% YOY.
Kharashka hoose wuxuu ku soo beegmay hoos u dhaca dakhliga. Isku geynta kharashaadka sare ee sanadka ayaa hoos u dhacay 41.7% sanadka oo dhan marka loo eego sanadkii ka horeeyay qiimaha shaqaduna waxa uu hoos u dhacay 49.3% YOY, taasi oo ah wax soo saarka huteelada xidhan iyo shaqaale dhimis badan oo hudheelada ah kuwaas oo ku guulaystay in ay nalka shidaan.
Xadka faa'iidada ee Diisambar wuxuu ahaa mid taban bishii saddexaad oo isku xigta -24.7% wuxuuna ahaa taban sanadka oo dhan 2020 at -1.3%.
Muujiyeyaasha Waxqabadka Faa'iido & Khasaare - Wadarta Yurub (EUR)
| KPI | Disembar 20290 v Diseembar 2019 | Sannad-buuxa 2020 v. Sannad-buuxa 2019 |
| Dib u eegid | -85.4% ilaa .15.50 XNUMX | -72.7% ilaa .32.84 XNUMX |
| TRevPAR | -82.7% ilaa .29.54 XNUMX | -70.1% ilaa .53.48 XNUMX |
| Shaqaalaha PAR | -65.5% ilaa .18.76 XNUMX | -49.2% ilaa .27.79 XNUMX |
| GOPPAR | -113% ilaa - € 7.33 | -101.1% ilaa - € 0.71 |
US Sputters oo ay weheliyaan
Maraykanku wuxuu dib ugu soo noqday faa'iido jabin bishii Disembar, iyo $0.89, waxay ahayd markii labaad tan iyo bishii Febraayo ee waddanku gaaro GOPPAR togan. Faa'iidada ayaa hoos u dhacday 98.9% YOY. Burburka GOPPAR wuxuu keenay xoogaa faa'iido ah oo ah 1.5%, sidoo kale waa markii labaad tan iyo Febraayo oo tiradu ay togan tahay.
Maraykanku wuxuu diiwaangeliyay GOPPAR $6.20 sanadka. Si kastaba ha ahaatee, tirada togan waxay ahayd waxsoosaarkii January iyo February GOPPAR, $71.52 iyo $101.12, siday u kala horreeyaan. Ka saarida tirooyinka caadiga ah, GOPPAR sanadka waxay ahaan lahayd -$9.52.
RevPAR ee sanadka ayaa hoos u dhacay 68.5% ilaa $53.50, natiijadii degenaanshaha ayaa hoos u dhacday boqolkiiba 47.5 YOY iyo celceliska heerka hoos u dhacay 17.9%. Dakhliga qolalka daciifka ah ayaa sii jiiday TRevPAR, kaas oo gaaray $84.85 sanadka, hoos u dhac YOY ah 68.3%. Hoos u dhaca ganacsiga shirkadu waxa uu ka caawiyay hurinta hoos u dhaca RevPAR, iyada oo heerarka shirkadu ay hoos u dhaceen 24% YOY. Wakhtiga firaaqada, si kastaba ha ahaatee, waxay aragtay kor u kac yar oo isku dhafka mugga ah, kor u kaca boqolkiiba 4.6 marka loo eego 2019.
Qiimaha sanadka, sida dakhliga, ayaa hoos u dhacay. Foosha ku salaysan qol kasta oo la heli karo ayaa hoos u dhacay 52.4% YOY; Dhanka kale, wadarta kharashka dulsaarka ayaa hoos u dhacay 43.2%. Waxtarka huteelada ay heleen oo ay hirgeliyeen wejigii masiibada waxay u badan tahay inay sii socdaan 2021 iyo, suurtagal ahaan, wixii ka dambeeya. Ka fikir qaabka shaqada iyo isbeddelada adeegga F&B iyo soo iibsiga.
Muujiyeyaasha Waxqabadka Faa'iido & Khasaare - Wadarta Mareykanka (USD)
| KPI | Disembar 20290 v Diseembar 2019 | Sannad-buuxa 2020 v. Sannad-buuxa 2019 |
| Dib u eegid | -75.7% ilaa $ 35.87 | -68.5% ilaa $ 53.50 |
| TRevPAR | -76.3% ilaa $ 57.55 | -68.3% ilaa $ 84.85 |
| Shaqaalaha PAR | -68.0% ilaa $ 29.91 | -52.4% ilaa $ 45.67 |
| GOPPAR | -98.9% ilaa $ 0.89 | -93.7% ilaa $ 6.20 |
APAC waxay raacdaa caadinimada
Aasiya-Pacific waxay ahayd tii ugu horreysay ee dareemeysa saameynta xun Covid-19. Waxa kale oo ay soo bandhigtay tii ugu quruxda badnayd ee wejigeeda.
Gobolku wuxuu sii waday dalabkiisa, isagoo garaacay ku dhawaad 50% deggenaanshaha bishii Disembar, heerkaas oo si cadaalad ah u taagnaa ilaa Agoosto. RevPAR ee sanadka waxa la duubay $41.94, 55.3% hoos u dhac ah oo ka badan 2019. TRevPAR sanadka waxa lagu hubiyay $77.49, 52.6% hoos u dhac ku yimid 2019.
GOPPAR sanadka wuxuu ku dhacay $12.28, hoos u dhac 78% YOY ah. GOPPAR si loo dhammeeyo sanadka wuxuu ku dhacay $25.35 bishii Disembar, wadarta labaad ee ugu sareysa sanadka marka Janaayo la saaro. Xadka faa'iidada ayaa ahaa mid xasilloon bishii Disembar 24.2%.
Muujiyeyaasha Waxqabadka Faa'iido & Khasaare - Wadarta APAC (USD)
| KPI | Disembar 20290 v Diseembar 2019 | Sannad-buuxa 2020 v. Sannad-buuxa 2019 |
| Dib u eegid | -42.2% ilaa $ 53.74 | -55.3% ilaa $ 41.94 |
| TRevPAR | -38.8% ilaa $ 104.62 | -52.6% ilaa $ 77.49 |
| Shaqaalaha PAR | -31.0% ilaa $ 31.38 | -35.9% ilaa $ 29.92 |
| GOPPAR | -57.4% ilaa $ 25.35 | -78.1% ilaa $ 12.28 |
MAXAA LAGU QAADAYAA MAQAALKAN:
- The end of 2020 is not the end of the problems for the global hotel industry, but it does bring hope on the wings of a vaccine that, in time, could be a panacea for what ails it.
- Performance in Europe did not achieve the same success as the Middle East—the product of stricter restrictions and lockdowns that were ubiquitous across the region toward the latter part of the year.
- In a sign of optimism—though RevPAR was still down 41% YOY, the result of weak demand—average rate was only down 1.
