The Maamulka Dalxiiska Malta wuxuu ku faraxsan yahay inaan ku dhawaaqo magacaabista Tolene Van der Merwe inay noqoto guddiga cusub ee dalxiiska UK iyo Ireland.

Dolene doorkeeda cusub wuxuu diirada saari doonaa hogaaminta koox fadhigeedu yahay London si loo sii horumariyo loona kobciyo iskaashi lala yeesho hawlwadeenada dalxiiska, diyaaradaha, wakiilada safarka iyo khabiiro khaas ah iyo sidoo kale la xiriirka dadweynaha UK iyadoo la adeegsanayo dadaallada PR iyo suuq geynta Malta iyo Gozo iyo meelaha fasaxa loo doorto ee dadweynaha UK. Iyadoo lagu xisaabtamayo rubuc ka mid ah dadka soo booqda dalxiiska Malta, suuqa UK waa midka ugu weyn meesha loo socdo, Tolene iyo kooxdeeduna waxay sii wadi doonaan inay koraan tirada imaatinka iyada oo loo marayo kala duwanaanshaha khibradaha jasiiradaha.

Tolene waxay shaqadeeda ka biloowday waaxda dalxiiska ee Exclusive Getaways, oo ah hawl wadeenka Koonfur Afrika ee raaxada. Tolene waxay markii dambe ku biirtay shirkad dalxiis oo fadhigeedu yahay London oo la yiraahdo African Affair Travel iyada oo sii kordhineysa takhasuskeeda wax soo saarka dalxiiska Afrika ka hor inta aan la aasaasin Boutique Travel Marketing, halkaasoo ay toddobo sano ku qaadatay koritaanka shirkadda matalaada hoteelka. Tolene wuxuu ku biirayaa Maamulka Dalxiiska Malta shan sano ka dib oo uu ahaa Madaxa Madaxa Dalxiiska Koonfur Afrika ee UK iyo Ireland.

Tolene ayaa faallo ka bixisay “Aad ayaan ugu faraxsanahay inaan ka mid noqdo kooxda Uk ee Dalxiiska Dalxiiska Malta. Jasiiradaha ayaa si qurux badan kor ugu qaaday dalxiiskeeda dhowrkii sano ee la soo dhaafay waxaana hada loo arkaa inay tahay mid ka mid ah meelaha ugu xiisaha badan Yurub ee taariikhda iyo dhaqanka, LGBT +, gastronomy, quusitaanka, iyo safarka jilitaanka jilicsan. Markaan fiiro gaar ah u yeesho hada fayoqabka, burburka magaalada iyo joogtaynta, waxaan ku faraxsanahay inaan qayb ka noqdo guulaha is daba jooga ah ee ay dalxiiska dalku ku soo jiidanayso safarayaasha kala duwan si ay ula kulmaan dhamaan jasiiradaha inay bixiyaan ”.

Lambarradii ugu dambeeyay waxay muujinayaan in Malta ay u siman tahay inay la mid noqoto tirooyinka imaatinka booqdaha UK ee la diiwaan galiyay 2018.

Isagoo ka hadlaya magacaabistaan, MTA's CMO & Kuxigeenka Madaxa Carlo Micallef wuxuu yiri "MTA waxay ku faraxsan tahay inay xaqiijisay adeegyada Tolene van der Merwe si aan ugu biiro koox xirfadlayaal heer sare ah oo London ah isla markaana sii wado dhisida guusha laga gaadhay shaqada Peter Vella ee maamulka. 4 sano ee lasoo dhaafay. Warshadaha dalxiiska Malta waxay sii wadaan inay ku raaxeystaan bandhigyada rikoorka sanadba sanadka ka dambeeya iyo MTA oo ay weheliso wasaarada dalxiiska waxay leeyihiin istiraatiijiyad ay ku kala duwanaan karaan suuqyada, horumarinta isku xirka wadada, kobcinta wax soo saarka dalxiiska iyo sidoo kale koritaanka aqoonsiga Malta si loo hubiyo in guusha ay sii socoto.

Macluumaad dheeraad ah oo ku saabsan Malta, riix halkan.

MAXAA LAGU QAADAYAA MAQAALKAN:

Tolene's new role will focus on leading a London based team to further develop and cultivate partnerships with tour operators, airlines, travel agents and niche specialists as well reaching out to the UK public with PR and marketing initiatives to keep Malta and Gozo on top of mind and holiday destinations of choice for the UK public.
Accounting for a quarter of Malta's tourism arrivals, the UK market is the largest for the destination and Tolene and her team will continue to grow arrival numbers through diversification of on island experiences and strategies.
Malta's tourism industry continues to enjoy record performances year on year and MTA together with Ministry for Tourism have a strategy of further market diversification, route connection development, tourism product enhancement as well as Malta brand identity growth to ensure that the success continues.