Marka loo eego warbixin cusub, socotada hodanka ah, ee lagu qeexay shakhsiyaadka qaata $150,000 ama ka badan sannadkii, waxay si weyn u saameeyaan suuqa dalxiiska, hawlaha, iyo meelaha soo jiidashada. Tirakoobkani wuxuu xisaabiyaa 50% kharashka guud ee safarada maalinlaha ah wuxuuna ka qayb qaataa in ka badan 40% wadarta kharashka hawlaha iyo tigidhada soo jiidashada.
Kala duwanaanshiyaha sii kordhaya ee hantida ayaa u soo baxay isbeddel bulsho oo muhiim ah oo ka jira Maraykanka, si qoto dheerna u saameeya labadaba muuqaalka hadda jira iyo mustaqbalka mustaqbalka ee socdaalka iyo qaybta khibradaha.
Bixiyeyaasha dalxiisyada, nashaadaadka, iyo soojiidashada waa in ay horumariyaan istaraatijiyad si fiican loo qeexay si ay u daboolaan filashada tirada sii kordheysa ee dadka hodanka ah, taas oo amar ku siinaysa qayb weyn oo ka mid ah baahida guud ee safarka iyo khibradaha. Dadka safarka ah waxay si tartiib tartiib ah u samaynayaan doorashadooda ku saabsan meelaha ay tagayaan iyo hoyga iyagoo ku salaynaya khibradaha ay raadinayaan.
Sidaa darteed, qayb kasta oo ka mid ah warshadaha safarka - laga bilaabo hoy iyo gaadiid ilaa meelo kala duwan iyo iibiyeyaasha safarka - waa inay mudnaanta siiyaan khibradaha qorshahooda iyo wax-bixintooda, maadaama macaamiishooda ugu muhiimsan ay durba sidaas samaynayaan.
Natiijooyinka muhiimka ah ee warbixinta ayaa muujinaya in:
- Dadka safarka ah ee hodanka ah waxay ka kooban yihiin qayb muhiim ah oo ka mid ah ballan-qaadyada iyo kharashyada labadaba qaybta khibradaha. In kasta oo ay ka kooban yihiin 21% tirada guud ee dadka socotada ah, waxay mas'uul ka yihiin saddex-meelood meel dhammaan boosasaska iyo 46% wadarta kharashka ku baxa safarrada iyo hawlaha.
- Young affluent travelers between the ages of 18 and 44 have a significant influence on the travel market, as they allocate 50% more funds towards activities compared to their counterparts.
- Inta badan socotada hodanka ah, iyada oo aan loo eegin da'da, waayo-aragnimadu waa arrin muhiim u ah go'aaminta meelaha ay u safrayaan. Waxa xusid mudan 77% dadka safarka ah ee hodanka ah iyo 74% dhiggooda da'da yar waxay muujinayaan in helitaanka hawlo iyo waayo-aragnimadu ay tahay tixgalinta weyn ama aasaasiga ah ee doorashada meesha ay u socdaan.
- Dadka safarka ah ee hodanka ah waxay u muuqdaan inay abaabulaan oo kaydiyaan khibradahooda wakhti ka hor, inta badan waxay mudnaan siiyaan qabanqaabadan ka hor intaysan dhamaystirin qaybaha kale ee socdaalkooda. Waxaa xusid mudan, 59% dadka safarka ah ee da'da yar iyo 27% dhiggooda waayeelka ah waxay jadwaleeyaan khibrado sugan muddo afar toddobaad ah ka hor safarradooda, marka la barbardhigo 22% ee socotada dakhliga dhexe iyo 28% kuwa ka soo jeeda kuwa dakhligoodu hooseeyo.
- Socotada hodanka ah ee da'da weyn waxay guud ahaan door bidaan inay diyaariyaan oo ay xaqiijiyaan duullimaadyadooda iyo hoygooda si wanaagsan, halka kuwa da'da yar ee ladan ay u muuqdaan inay dib u dhigaan go'aamadan ilaa ay ka dhow yihiin bixitaankooda. Ku dhawaad 70% dadka safarka ah ee hodanka ah waxay sameeyaan duulimaadkooda iyo hudheelka in ka badan afar toddobaad ka hor, halka 70% dadka da'da yar ee ladan ay sidaas sameeyaan usbuuc gudihii taariikhda safarkooda.
- Shakhsiyaadka hodanka ah, ee da'doodu u dhaxayso 18 ilaa 44, waxay muujinayaan xiisaha weyn ee suuqa waayo-aragnimada, oo ka dhigan 67% ee boosaska iyo 70% kharashyada safarrada hodanka ah.
- Joogteynta iyo qiyamka shakhsi ahaaneed ayaa door muhiim ah ka ciyaara xulashada khibradaha socotada. Waxa xusid mudan 87% shakhsiyaadka da'da yar ee hodanka ah ayaa mudnaan siiya summadaha iyo badeecadaha la jaan qaadaya qiyamkooda, taas oo ka duwan 56% dadka socotada ah ee ka soo gala dakhliyada kale. Intaa waxaa dheer, 81% dadka safarka ah ee hodanka ah ee da'da yar waxay muujinayaan in sii jiritaanku ay saameyn ku yeelato doorashadooda ku saabsan khibradaha, marka la barbar dhigo 44% dadka safarka ah ee ka kala yimid bulshooyin kala duwan.
The report also emphasizes the increasing significance of social media and online reviews in the decision-making processes of wealthy travelers. Notably, younger affluent travelers depend extensively on platforms such as YouTube, Instagram, and TikTok for their research and inspiration.