Farshaxanka xiriirinta saaxiibada cusub ama xitaa lammaanaha jaceyl ee suurtagalka ah ayaa si weyn u bedelay tobankii sano ee la soo dhaafay. Isbeddelkan ayaa si weyn u dardargeliyay marka loo eego "caadiga cusub" ee dhinaca bulshada ka dib xiritaanno iyo tallaabooyin kale oo dadka kala fogeeyay. Marka loo eego warbixin dhowaan la soo saaray Mobile-ka 2022, suuqa shukaansiga mobilada ayaa labanlaabmay cabbirka intii u dhaxaysay 2018 iyo 2021. Intii lagu jiray masiibada, keligood daalan iyo dhallinyaradu waxay sahamiyeen wixii ka baxsan barnaamijyada shukaansiga ee ugu caansan sida Tinder iyo Bumble, iyaga oo u soo jeestay aaladaha soo baxaya. Kuwa doonaya doorashooyin badan, mid dhamaystiran dib u eegista 10ka sare ee shukaansi apps waxay ku siin kartaa fikrado qiimo leh."
Si tartiib ah u dhiseysa suunka gaarka ah ee barnaamijyada mobaylada, Hello Pal International Inc. waxay ka kortay barashada luqadeeda iyo bilawga app safar ilaa juggernaut is dhexgalka bulshada kaas oo leh takhasus gaar ah oo ku saabsan macdanta cryptocurrency.
Dhowaan, shirkaddu waxay soo bandhigtay barnaamijyadeeda ugu dambeeyay ee DogeChat iyo DoggeChat, kuwaas oo si guul leh isugu xiray rafcaanka tooska ah ee fiidiyowga, macaamilada cryptocurrency, iyo 1-on-1 VIP wada sheekaysiga wada sheekaysiga.
"Waxaan filaynaa in barnaamijyadan ay aad ula falgalaan hawl-galladayada tooska ah ee hadda socda iyo hawlgallada crypto-mining," ayuu yiri KL Wong, aasaasaha iyo Guddoomiyaha Hello Pal. "Ma keeni doonaan oo kaliya in our nidaamka deegaanka ee jira isticmaaleyaal cusub oo ka yimid suuqyo kala duwan, laakiin sidoo kale waxay noo ogolaanayaan inaan bilowno fulinta yoolkeena si ay u isticmaalaan cryptocurrency aad u baahsan adduunka, laga bilaabo isticmaalayaashayada."
Meesha DoggeChat lagu dejiyay in lagu bilaabo marka hore lacagaha lagu bixiyo lacagaha fiat-ka iyada oo loo marayo Apple Pay iyo Google Pay, lacag-bixinta DogeChat waxaa lagu bixin doonaa DOGE iyo cryptocurrencies kale.
Hadda abuurayaasha tooska ah waxay la falgali karaan 1-on-1 xubnahooda dhagaystayaashooda go'aankooda, waxayna heli karaan lacag waqtigooda qaaliga ah (xitaa gudaha crypto!). Muddo kooban oo lacag la'aan ah ka dib, bilaabayaasha wicitaanada ayaa daqiiqad kasta siiya helaha wicitaanada, iyaga oo dhiirigelinaya wada sheekaysi dheer.
Ku soo noqoshada 2021, Hello Pal waxay samaysay taariikh iyadoo noqotay shirkaddii ugu horreysay ee liiska suuqa ku jirta oo diiradda saarta macdanta Litecoin (LTC) iyo Dogecoin (DOGE). Falcelinta ku dhawaaqista ayaa ahayd mid deg deg ah, taasoo keentay kor u kaca gaadiidka oo aad u culus taasoo keentay in si ku meel gaar ah uu go'o mareegaha.
Marka laga soo tago suuqgeedii hore ee Shiinaha ee sida wanaagsan loo isticmaali jiray, Hello Pal waxa ay si degdeg ah u koraysay socodsiinteeda tooska ah, barashada luqadda iyo madal-bulsheed-crypto, oo gaadhay heerar cusub oo loogu talagalay baahinta tooska ah ee dibedda - oo ay ku jirto helitaanka in ka badan 50,000 oo durduriyeyaasha tooska ah ee Imaaraadka Carabta, Sacuudi Carabiya, Masar iyo Baxrayn.
"Kooxdayada suuq-geynta iyo farsamada waxay sameeyeen guulo la yaab leh oo ku saabsan ballaarinta saldhigga isticmaale ee Bariga Dhexe intii lagu jiray sannadkii hore," ayuu yiri KL Wong, Guddoomiyaha iyo Maamulaha Hello Pal. "Dhaqdhaqaaqa tooska ah ee tooska ah ayaa dhaaftay rajadayada dibadda Shiinaha maadaama cabbirada muhiimka ah qaarkood ay ka dhigan yihiin ku dhawaad saddex-meelood laba meelood oo waxqabad ah. Diiradayadu hadda waxay u wareegi doontaa si aan ugu fidinno si la mid ah qaybaha kale ee Koonfur-bari Aasiya, waddamada kale ee Bariga Dhexe, iyo Hindiya."
In kasta oo Hello Pal uu safarkiisa ku bilaabay taageero xooggan gudaha suuqa Shiinaha, marka la fuulo bannaanka ayaa si aad ah loogu guulaystay, iyada oo 2000-2500 saacadood oo wakhti toos ah maalintii la barbar dhigo Shiinaha oo ah 1000-1200 saacadood maalintii. Qaabka ganacsigu waxa ku jira hadyad-bixiye, kuwaas oo ay jiraan 1200 haddiyad-bixiyeyaal ah maalintiiba suuqa Bariga Dhexe iyo kuwa Shiinaha maalin walba haddiyad-bixiyayaasha ah ee 700 maalintii.
Waxaa la saadaaliyay in hawlgalladan tooska ah ay kori doonaan xitaa in ka badan marka ay si guul leh u bilaabaan DoggeChat iyo DogeChat. 1-on-1 apps-ka fiidyowga ah ee lagu wada sheekeysto ayaa ballaarin doona barnaamijka caalamiga ah ee Hello Pal si ay u kordhiyaan soo bandhigista tooska ah ee gobollada cusub.
Xakamaynta tooska ah ee Shiinaha ayaa markii hore dhaawacday madal baahinta ciyaaraha fiidyaha ah ee Bilibili Inc., oo hoos u dhacday 11.5% gudaha Hong Kong. Si kastaba ha ahaatee waxa ay si dhakhso ah dib ugu soo laabatay iyada oo kor u kaca qiimaha kor u kaca ah ee 13% oo ay weheliso saamiyada kale ee teknoolajiyada Shiinaha, maadaama xannibaadda internetka lagu xamanayay in aanu u xumaan sidii markii hore loo maleeyay.
Bilibili waxa ay guulo ka samaynaysay tafaariiqleyaasha caalamiga ah iyo noocyada wax lagu iibiyo ee Shiinaha. Marka loo eego warbixinta maaliyadeed ee shirkadda, celceliska isticmaaleyaasha firfircoon ee maalinlaha ah (DAUs) waxay gaadheen 62.7 milyan Q2 2021, koror 24% ah isla muddadaas 2020. Iyada oo kobaca saamiyada suuqa degdega ah, suuqleyda iyo sumadaha ayaa fiiro gaar ah u leh goobtan. Shiinaha Gen-Z iyo da'yarta kale ayaa sii kordheysa daacadnimada masraxa, marka ay maaweeliyaan, bartaan, la xiriiraan oo ku daabacaan madal muuqaal dheer leh.
Marka laga soo tago calankeeda App-ka Tinder kaas oo la mid noqday jihada aad u dhufato, Kooxda Match Group, Inc. (NASDAQ: MTCH) waxa kale oo ay leedahay abka kale sida Ablo, iyo App-ka Shukaansiga Faransiiska ah ee Meetic, kuwaas oo labadaba loogu talagalay in lagula kulmo shisheeyaha.
Ku takhasusay diyaarinta fursadaha shisheeyaha si ay isugu yimaadaan, Match waxay rajaynaysaa dakhligiisa Q1 2022 inuu u dhexeeyo $790 milyan iyo $800 milyan, taasoo muujinaysa kobaca sanadka-sannadka ka dambeeya 18-20%.
Iyada oo la adeegsanayo hordhaca Tinder Lite, oo loogu talagalay in lagu ballaariyo joogitaanka caalamiga ah ee Match, waxay u muuqataa in shirkaddu leedahay soo-jeediye cusub. Tinder waxay ku kordhisay muuqaalkeeda muuqaal muuqaal xubno badan oo caalami ah. Fiidiyowyada ku jira astaanta Tinder waxay u oggolaanayaan xubnaha inay si wanaagsan isu muujiyaan, wax badan ka ogaadaan kuwa kale oo ay helaan ciyaarta saxda ah.
Shirkadda waalidka ee apps-ka caanka ah ee Bumble, Badoo, iyo Fruitz, Bumble, Inc. waxay sidoo kale aragtay kobac wayn sanadka 2021, isagoo si xoogan u xidhay korodhka 42% ee dakhliga Q4 2021 ee Bumble oo kali ah, iyo kordhinta isticmaalayaasha lacagta bixiya ee abka 29%.
Bumble ayaa sidoo kale ku daray barnaamijka caanka ah ee samaynta ciyaarta ee Faransiiska Fruitz horaantii sanadka, taasoo ka dhigaysa soo iibsashadii ugu horreysay abid ee shirkadda.
"Waan ku faraxsanahay inaan bixino rubuc kale oo dakhli xoog leh iyo hagaajinta kobaca EBITDA waxaanan ku faraxsanahay inaan ku darno Fruitz qoyskayaga barnaamijyada hogaaminaya suuqa," ayuu yiri Whitney Wolfe Herd, aasaasaha iyo maamulaha Bumble. "Sanadka ugu horreeya ee shirkad dadweyne ah, iyo ujeeddadayada oo ah safka hore ee wax kasta oo aan samayno, waxaan si guul leh u fulinay mudnaantayada istaraatiijiyadeed ee asaasiga ah: cabbirka wadista iyo ka-qaybgalka, kordhinta lacagta, iyo horumarinta faa'iidada."
Asal ahaan iyaga oo wacaya app-keeda Tantan, 'Tinder of China', Hello Group Inc. ayaa go'aansaday in ay iska tuurto abka shukaansiga horaantii sanadkan. Naqshadeeyay in laga faa'iidaysto AI iyo barashada mashiinka si loo sameeyo tabarro wanaagsan,
"2021 waxa uu noo ahaa sanad mashquul ah," ayuu yiri maamulaha guud Wang Li hadal kooban oo la socda natiijooyinka dhamaadka sanadka ee kooxda Hello Group 2021. "In kasta oo ay jiraan caqabado kala duwan oo dibadda ah, kooxdayadu waxay awoodeen inay si habaysan u fuliyaan mudnaantayada istaraatiijiga ah waxayna keeneen natiijooyin adag."
