Safarka shirkadaha: Gaabis ah laakiin si joogto ah ayuu kor ugu kacayaa baahida ganacsiga

Caddaynta cad ee labadaba xadiga wax kala iibsiga ee soo laba kacleeyay iyo, ugu yaraan qaybta duulimaadyada, hagaajinta isbeddellada dakhliga, waxay la macno tahay in baahida safarka shirkadu, ka dib markii ugu dambeyntii si fiican isu beddeshay dabayaaqadii 2009, ay sii waday xoogaa xoogaa xawli ah horaantii 2010. ku sifee soo kabashada inay tahay mid waara, warbixinaha ku saabsan baahida ganacsi ee gaabis ah balse joogtada u kacday dhawrkii bilood ee la soo dhaafay waxay ka yimaadeen goobo badan oo warshado ah.

Madaxda shirkadaha diyaaradaha oo ka hadlayay labadii toddobaad ee la soo dhaafay kulamo ay la yeesheen bulshada maalgashiga iyo warbaahinta wararka ayaa bixiyay qaar ka mid ah faallooyinka ugu dambeeyay. "Bisha Janaayo, ballan-qaadyada qandaraasyada shirkadu waxay ku dhow yihiin 10 boqolkiiba marka la barbar dhigo isla muddada sannadkii hore," ayuu yiri madaxa Delta Air Lines Ed Bastian. "Iyadoo ay tani qayb ahaan ka tarjumayso isbarbardhigga sahlan, dadka safarka ah ee ganacsiga ayaa soo laabanaya. Markaan aragno in xajmigu soo hagaagayo, qiimaha lagu raaco ayaa waliba soo hagaagaya, in kasta oo ay ku jiraan xawaare aad u qalin jabiyay.

Ka dib markii la arkay isbeddellada dakhli ee shirkadu "soo dedejiyaan inta lagu jiro rubuci afaraad," madaxweynaha United Airlines John Tague wuxuu yiri, "Janaayo, waxaan filayaa in dakhliga shirkadu uu noqon doono ilaa 10 boqolkiiba sannadkii, jadwal fudud." Waxa kale oo uu xusay in ballan-qaadyada qolka khidmadaha ee transatlantic-ka ay korodhay 5 boqolkiiba rubuci afraad.

American Airlines, sidoo kale, waxay aragtay ganacsiga shirkadaha "dardargelinta dhamaadka rubuci afaraad," ayuu yiri CFO Tom Horton. "Aragtidayada Janaayo iyo wixii ka dambeeya, ugu yaraan mustaqbalka la filayo, waa sii wadida horumarkaas. Waxaan sidoo kale aragnay in dalabaadka lacagta caymiska ee maalmaha ugu sarreeya usbuuca ay kor u kaceyso. Waxa aad mooddaa in aanu aragno qaar ka mid ah dadkii safarka ahaa ee ganacsatadii ku soo noqday suuqyada dhaadheer, halkaasna lacagtu ku taal.

Sida laga soo xigtay madaxa suuqgeynta ee Continental Airlines Jim Compton, dakhliga wax soo saarka sare ee shirkaddaha (oo ay ku jiraan dakhliga shirkadda) ayaa hoos u dhacay 1 boqolkiiba bishii Diseembar ka dib markii uu hoos u dhacay ilaa 38 boqolkiiba bishii Maajo, iyo isbeddellada rubuci ee hadda jira waxay muujinayaan "qaadid" boosaska gudaha. oo ah 14 maalmood.

"Akoonka shirkaddeena ayaa noo sheegaysa in miisaaniyada safarka ay wali si cadaalad ah u adag tahay. Taasi waxay tidhi, waxaan aragnaa safarka ganacsiga oo si tartiib tartiib ah u soo laabanaya, "ayuu yiri Compton. "Marka laga soo tago fududaynta xannibaadaha kaydinta qolalka hore, xisaabaadka qaarkood ayaa oggolaanaya safarka shirarka gudaha, taas oo kicisay in yar oo laga soo qaado boosaska kooxda. Waxa kale oo aanu aragnay soo-qaadista kaydka shirkadaha ee qaybta maaliyadda.

Sida caadiga ah, maamulaha shirkadda Southwest Airlines Gary Kelly ayaa faallo ka bixiyay jihada kale. Inkastoo uu qirtay in taraafikada ganacsiga tan iyo xagaagii hore "laga yaabo inuu fiicnaado," Kelly wuxuu u sababeeyay waxqabadka dib u dhaca ee suuqyada gaaban "jilicsanaanta safarka ganacsiga," wuxuuna sheegay inuusan fileynin horumar badan 2010.

"Dadku waxay beddelaan caadooyinkooda," ayuu yidhi. "Ninkii wax iibin jiray ee bishii hal safar qaadan jiray, si lama filaan ah ayuu u ogaaday inay u baahan yihiin oo keliya inay safraan rubuci hal mar. Kharashka shay ku-talo-gal ah sida safarka ganacsiga ma beddeli doono habeen keliya. CFO-yadu uma taagnaan doonaan. Waxaan ognahay oo kaliya in taasi ay tahay habka ay u dhaqmaan shirkadaha Ameerikaanka oo aad u akhlaaqdaran arrintaas. Ma jirto wax aamin ah oo dhinacayaga ah inaad arki doonto dib u soo kabashada xooggan ee safarka ganacsiga."

Sawir Weyn Oo Ka Iftiimaya

Si kastaba ha ahaatee, xog badan ayaa tilmaamaysa in heerka soo kabashada safarka ganacsiga uu socdo. Marka la eego heerka macro, wadarta iibka wakaalada socdaalka ee Maraykanku waxay la kulmeen faa'iidooyin sanadba sanadka ka dambeeya bilihii 2009aad iyo Disembar, bilaha kaliya ee 6 si loo muujiyo horumar, marka loo eego ARC. Wadarta wax kala iibsiga wakaaladu way korodhay mid kasta oo ka mid ah saddexdii bilood ee ugu dambeeyay sanadka. Tilmaame ka wanaagsan safarka ganacsiga, wadarta iibka ee wakaaladaha safarka "mega" - American Express, BCD Travel, Carlson Wagonlit Travel iyo Hogg Robinson Group iyaga ka mid ah-bilihii November iyo December ayaa kordhay 5 boqolkiiba iyo 25 boqolkiiba, siday u kala horreeyaan ARC. Isku soo wada duuboo, kooxdaasi waxay arkeen wadarta iibka oo aad kor ugu kacay ilaa 2009 boqolkiiba horaantii XNUMX.

Heer wakaalad shaqsiyeed, American Express waxay la kulantay hoos u dhac aad u sareeya oo ku yimid iibka safarka shirkadu marka loo eego warshadaha oo dhan - ilaa 42 boqolkiiba sanadkii sanadkii hore rubuci labaad ee sanadkii hore ka hor inta aysan dib ugu soo laaban boqolkiiba 5 hoos u dhac yar rubuc. Qaybta Adeegyada Ganacsiga Caalamiga ah ee shirkadda, oo ay ku jiraan kaadhkeeda shirkadeed iyo hawlaha safarka ganacsiga, rubuci afraad waxay gaadheen 6 boqolkiiba kobaca dakhliga, korodhka 8 boqolkiiba ganacsiga ee lagu soo dalacayo kaararka iyo 7 boqolkiiba celceliska kharashka haysta kaararka, sannadba sanadka ka dambeeya.

"Kaarka shirkadaha/adeegyada ganacsigu waxay taariikh ahaan u shaqaynayeen in ka badan sida V-waxay caadi ahaan ku sii jirtaa muddo dheer hoos u dhac, hoos u dhac aad u badan ayuu u dhacayaa ka dibna si ka sii fiican ayuu u soo baxaa ganacsiga intiisa kale," ayuu yiri American Express CFO Dan Henry usbuucii hore intii lagu jiray shir. la wac falanqeeyayaasha. "Markan, waxaan aragnaa wax la mid ah. Adeegyada ganacsigu si ka fiican ayay u soo noqdeen ganacsiyada kale.”

Diiwaangelin dhowaan laga sameeyay Guddiga Amniga iyo Sarrifka ee US, Travelport GDS waxay soo xigatay "soo-kabashada" safarka shirkadaha, waxayna sharraxday in hay'addeeda weyn ee shirkadaha caalamiga ah xisaabaadka "ay ku soo laabatay kobaca sanadka ee rubuci afraad, iyada oo mugga billaha ah ee November iyo December 2009 wuxuu kordhay 1 boqolkiiba iyo 4 boqolkiiba, siday u kala horreeyaan." Guud ahaan, marka loo eego Travelport, buugaag rubuc-rubuc ah adduunka oo dhan ee nidaamyadeeda qaybinta caalamiga ah –Apollo, Galileo iyo Worldspan – waxay kordheen 5 boqolkiiba sannadkii, rubuci ugu horreeyay si uu u muujiyo koror wadar ah tan iyo bartamihii 2007. Horumarka ayaa la dedejiyay markii rubucii uu horumaray, oo ay ku jirto 10 boqolkiiba korodhka wadarta boos celinta inta lagu jiro Disembar, iyo 11 boqolkiiba iyo 14 boqolkiiba korodhka, siday u kala horreeyaan, qaybaha hawada la warshadeeyay ee Noofambar iyo Disembar.

Falanqeeyayaasha Hawada sidoo kale waxay ku dhiirradaan Baahida Shirkadda

Labadii toddobaad ee la soo dhaafay, falanqeeyayaasha Wall Street waxay soo saareen qoraallo cilmi baaris ah oo ay ku muujiyeen rajada laga qabo waaxda duulista, taasoo ay horseedday qayb ka mid ah faallooyinka baahida togan ee maamulayaasha shirkaddaha. Iyadoo la xusayo in dakhliga nidaamka duullimaadyada ee Maraykanka bishii Diseembar uu kordhay 8.8 boqolkiiba si xiriir ah laga soo bilaabo Noofambar - "wax aad uga horreeya xiriirka caadiga ah ee 1.5 boqolkiiba ee 2004-2007" - JP Morgan Securities falanqeeyayaasha ayaa qoray "2009 waxay ka dhigan tahay rikoodh November-ilaa December dalbashada sare u kaca."

Marka loo eego falanqeeyayaasha UBS, "waxaa jira xoog baahi dhab ah." Waxay xuseen in dakhliga unugga Febraayo uu "hadda ka badan yahay Janaayo 5 boqolkiiba" waxaana la filayaa inay "balaadhiyaan dhowrka toddobaad ee soo socda." Bisha Maarso, falanqeeyayaasha UBS waxay filayaan kobaca dakhliga unugga "laba-god".

"Waxaan filaynaa in shirkaduhu ay aad u safraan inta uu sannadku sii socdo," UBS ayaa qortay. "Marka la eego awoodda adag, tani waxay u badan tahay inay u saamaxdo shirkadaha diyaaradaha inay si wanaagsan wax soo saar u maamulaan diyaaradahooda. Qodobbada culeyska ayaa durba gaaray heerkii ugu sarreeyay, sidaas darteed waxaan aaminsanahay in shirkadaha diyaaraduhu ay ku rari doonaan rakaabka xilliga firaaqada macaamiisha shirkadda. Tani waxay dhaawacaysaa wakaaladaha safarka ee khadka tooska ah maadaama ballan-qaadyadu ay ku qulquli doonaan shirkadaha maaraynta safarka oo ay ka fogaan doonaan iyaga. "

Baahida Ganacsi Oo Wali Ka Taagan Qaybta Guryaha

Sida laga soo xigtay falanqeeyayaasha UBS, "dhinaca hoteelka, arrimuhu waxay u muuqdaan kuwo ka sii wanaagsan, maadaama aan fileyno celceliska qiimaha qolalka maalinlaha ah inuu kordho marka safarka shirkadu soo laabto."

Smith Travel Research ayaa sheegay in boqolkiiba 1.4 hoos u dhac ku yimid baahida (habeenkii qolka) rubuci afraad, "waxqabadka rubuc-biloodlaha ugu fiican ee 2009," iyo faa'iidooyinka deganaanshaha ee 11 ee 25 suuqyada ugu weyn. Marka loo eego soo jeedintii ugu dambeysay ee madaxweynaha STR Mark Lomanno, qaybta raaxada waxay la kulantay dhowr bilood oo koror dalabaad ah oo u dhexeeya boqolkiiba 5 iyo 8.

"Safarrada ganacsi ee ugu sarreeya waxay wadi doonaan qaabka soo kabashada runtii," sida uu sheegay Lomanno.

Laakin soo kabashada baahsan ee dhammaan qaybaha wali ma muuqato. Marriott International, tusaale ahaan, bishaan waxay sheegtay in dakhliga rubuc-meeloodu u badan yahay inuusan u xumayn sidii markii hore la filayay, laakiin wali waxay hoos u dhaceen 13 boqolkiiba ilaa 14 boqolkiiba Waqooyiga Ameerika oo hoos u dhacay 14 boqolkiiba ilaa 16 boqolkiiba ka baxsan Waqooyiga Ameerika. "Waxaan sidoo kale aragnay safar ganacsi iyo shirar waaweyn oo bilaabay inay kor u qaadaan, taas oo weyn u ah warshadeena," CEO Bill Marriott ayaa ku qoray boggiisa bishaan. "Waxay qaadan doontaa xoogaa waqti ah in aan ku soo laabano halkii aan joognay ka hor inta aysan bilaaban hoos u dhacii ugu xumaa ee aan abid arko, laakiin waa wax lagu kalsoonaan karo inaan aragno inaan u socono jihada saxda ah."

Choice Hotels International, oo ka ganacsi yar Marriott, ma arag isbeddello shirkadeed oo togan, sida laga soo xigtay maamulayaasha bishan la hadlaya maalgashadayaasha. "[Baahida shirkadu] si qurux badan ayay hoos ugu dhacday," ayuu yidhi CFO David White. "Xaqiiqdii way ka daciifsanayd dhinaca safarka wakhtiga firaaqada." White waxa kale oo uu xusay in "xisaabyada shirkadaha waaweyni ay hadda u muuqdaan inay si ka wanaagsan u hayaan marka loo eego xisaabaadka safarka ee shirkadaha yaryar."