Airbnb waxay siisaa fursad, maaha hanjabaad toos ah, warshadaha hoteellada Koonfur Afrika

"In kasta oo ay jiraan wax badan oo laga sheegay warshadaha hoteellada dhaqameed ee ka barooranaya dhaqaalaha cusub ee 'guri-wadaaga', haddana xaqiiqadu waxay tahay, shirkadaha sida Airbnb oo si firfircoon isugu dara tignoolajiyada iyo safarka maaha inay hoteeladu ka baqaan, xitaa iyadoo qolka kirada ah uu sii socdo. si aad ugu raaxaysato kobaca degdega ah ee Afrika,” ayuu yidhi Wayne Troughton, maamulaha martigelinta takhasuska leh iyo shirkadda latalinta guryaha, HTI Consulting.

Isagoo hadlayay bishii Sebtembar ee sanadkan, Chris Lehane, Madaxa Siyaasadda Dadweynaha ee Caalamiga ah ee Airbnb ayaa wadaagay fursadda kobaca ee suurtagalka ah ee safarka Afrika, taas oo ka dhigan doonta 8.1% GDP Afrika marka la gaaro 2028. Koonfur Afrika, safarka ayaa la saadaalinayaa inuu bixiyo 10.1% GDP ee 2028.

"Wax kasta oo lagu daro xulashooyinka hoyga ee laga heli karo Koonfur Afrika ee suuqa dalxiiska ee kobcaya ee Koonfur Afrika waxay kordhin kartaa qiimo," ayay tiri Troughton. "Iyo, iyadoo Airbnb inta badan lala beegsaday suuqa xilliga firaaqada, waxaa taariikh ahaan lagu muujiyay saameyn yar oo ku saabsan qaybta shirkadda. Waxa kale oo ay wax ka qabanaysaa baahida cusub ee aanay ka helin warshadaha huteelada iyada oo la siinayo hoy la siiyo martida haddii kale aan awoodin in ay qol ka mid ah suuq gaar ah ka iibsadaan; waxayna ku kordhinaysaa awoodda qolalka suuqyada ciriiriga ah."

Tan iyo markii la aasaasay Airbnb, 3.5 milyan oo marti ah ayaa yimid liisaska Afrika oo dhan, iyo 2 milyan oo marti ah ayaa soo gaadhay liisaska Airbnb ee Koonfur Afrika, iyada oo ku dhawaad ​​kala badh imaatinadan ay dhaceen sannadkii hore. Qaaradda Afrika waxa kale oo ay ka kooban tahay saddex ka mid ah siddeedda waddan ee ugu korriinka badan ee martida ku imanaysa Airbnb (Nigeria, Ghana iyo Mozambique).

Shaki kuma jiro in, gudaha, tirada kirada ee la xidhiidha Airbnb ay sii kordheyso. Haddii aan tusaale u soo qaadano Cape Town, kirada Airbnb waxay kor u kacday 10,627 wadarta ijaarka 2015 ilaa 39,538 wadarta ijaarka YTD 2018. "Tani waa koboc aad u wanaagsan, shakina kuma jiro in qayb ka mid ah kirooyinkan ay barakiciyeen baahida hoteellada," ayuu yidhi. Troughton.

"Si kastaba ha ahaatee, waxaa muhiim ah in la ogaado, in qayb weyn oo kirooyinkan ah aan la heli karin sanadka oo dhan. DNA-da hawada waxay muujinaysaa in kaliya 12% guryaha Airbnb ee Cape Town (qiyaastii. 1,970 guri) ay diyaar u yihiin kiro 10 - 12 bilood ee sanadka. Badi (48%) waxa kaliya oo la heli karaa kirada 1 – 3 bilood ee sanadka,” ayuu yidhi. "Waxay aad ugu badan tahay in qaar badan oo guryahan ka mid ah lagu dhaafo xilliyada fasaxa ugu sarreeya sida Christmas/Easter marka huteelada Cape Town ay mar hore buuxsameen oo ay ku shaqeynayaan qiime sare."

Waxa intaa dheer in qayb ka mid ah kirooyinkani ay yihiin kiro guri iyo dabaqyo kuwaas oo ay kiraystaan ​​milkiilayaasha xilliyada ugu sarreeya oo ay kiraystaan ​​​​guryahooda ama aqaladooda si ay u maalgeliyaan fasaxooda ama hab ay ku helaan lacag caddaan ah oo dheeraad ah. "Intaa waxaa dheer, kaliya istuudiyo iyo hal qol oo qol jiif ah ayaa laga yaabaa inay si toos ah ula tartamaan hoteelada dadka safarka ah ee muddada gaaban waxayna kuwani kaliya ka dhigan yihiin 38% wadarta kirada Cape Town."

Troughton ayaa sidoo kale tilmaamtay in, iyadoo tirada kirada Airbnb ee Cape Town ay kordheen sannadihii la soo dhaafay, deganaanshaha hoteelada magaalada ayaa ku koray CAGR 3.3% intii u dhaxaysay 2012 iyo 2017 inkastoo Airbnb ballaarinta, isbedel ku yimid sharciyada fiisaha, saameynta Fayraska Ebola iyo kororka 1000+ qolalka magaalada. Marka lagu daro kobaca deganaanshaha togan, heerarku waxay sidoo kale kordheen CAGR oo ah 10.7% lixdii sano ee la soo dhaafay, ayuu yidhi.

In kasta oo kirada Airbnb ay si aad ah ugu korodhay Cape Town tani macnaheedu maaha in tirada qolalka kirada ah ay kordheen ilaa xad la mid ah, maadaama qolalka ku qoran Airbnb ay ku taxan yihiin goobo kale iyo iyada oo loo marayo meelo kale.
wakiilada iyo kanaalada kale sidoo kale iyo qayb ka mid ah ayaa la taxay ka hor inta aan la bilaabin Airbnb, ayuu yidhi Troughton

"Qiimaynta tirada kirada ee Johannesburg waxay muujisay kor u kac yar oo ku yimid isbeddelka Airbnb," ayay tiri Troughton. "Wadarta kiraynta guryaha ayaa kordhay min 1,822 sanadkii 2015 ilaa 10,430 wadarta kirada YTD 2018," ayuu yidhi. "Dabeecadda ganacsiga ee safarka Johannesburg waxay u badan tahay inay noqoto mid ka mid ah kuwa saamaynta xooggan ku leh baahida hoteelka."

"In kasta oo Airbnb ay shaki la'aan helayso qayb ka mid ah martida hoteelka, qaybtaas kuma filna inay fadhiisiso hoyga dhaqameed. Intaa waxaa dheer, maaha oo kaliya shirkadaha sida Airbnb oo bixiya dakhliga dhabta ah iyo shaqada bulshooyinka maxalliga ah, waxay sidoo kale gacan ka geysanayaan xoojinta dhaqaalaha dalxiiska qaranka," faallooyinka Troughton, "iyo caddaynta faa'iidada meelaha heerka labaad sida Durban, Hermanus, Plettenberg Bay iyo George .”

Marka la barbar dhigo bixinta Airbnb iyo huteelada dhaqameedka waxaa muhiim ah in la ogaado in 'goobta' si joogto ah loogu qiimeeyay qodobka ugu muhiimsan ee go'aamada iibsiga hoyga. Hudheelada intooda badani waxay leeyihiin faa'iido leh goobo dhexe iyo si sahlan oo loogu heli karo gaadiid leh khariidado kiraysan oo fasax ah inta badan waxay u egyihiin sida donut agagaarka bartamaha magaalada.

Troughton ayaa tiri, "Awoodaha ayaa ah tixgalin kale, halka kirooyinka fasaxyada qaarkood laga yaabo inay leeyihiin barkad dabaasha, uma badna inay helaan tas-hiilaad sida isbsp, naadiga carruurta ama makhaayad."

Waxaa jira arrimo kale oo ay tahay inaan sidoo kale ku xisaabtano. Mid ka mid ah, tixgeli awooda barnaamijyada daacadnimada si ay u ahaato haynta iyo kobcinta ganacsiga. Abaalmarinta Marriott, tusaale ahaan, barnaamijka daacadnimada ugu weyn adduunka, wuxuu keenaa 100 mitir oo socdaalayaal ah hudheeladeeda. Xubnuhu uma badna in ay ka tanaasulaan dhibcahooda Abaalmarinta iyaga oo door bidaaya nooc kale oo bixinta hoyga.

"Warshadaha hoteelada maxalliga ah ayaa hubaal ah inay wax ka baran karaan kuwa Airbnb ah," ayuu yiri Troughton. Horraantii sanadkan, Airbnb waxay Cape Town u magacawday 13 magaalo oo caalami ah oo hormood ka noqon doona Airbnb Plus, oo ah dabaqyo u eg huteel oo guryo ah oo la xaqiijiyay tayada iyo raaxada, oo ay dhiiri galiyeen qaar ka mid ah martigaliyayaasha iyo guryaha ugu fiican ee Airbnb. Qayb ka mid ah guusha Airbnb waxay ahayd inay bixiso khibrado la xidhiidha oo la gaaryeelay taasoo ka dhigaysa socotada inay dareemaan sidii qof maxalli ah. Oo mar haddii shakhsiyaynta ay tahay isbeddel sii kordhaya ee warshadeena, waxaa jira wax laga barto horumarkan. "

Airbnb waxay sidoo kale dhawaan heshiis iskaashi la saxiixatay Cape Town, oo ah tii ugu horreysay Afrika, si ay ula shaqeyso Magaalada si ay ugu doodo faa'iidooyinka dalxiiska dad-ka-dadka ee dadka deggan Cape Town iyo bulshada, iyo kor u qaadida Cape Town adduunka oo dhan si gaar ah. safar u socdo.

"Guud ahaan, Airbnb waxay ciyaartaa door waxayna fulisaa baahida qaybta firaaqada, iyo qaybta iibka waqti-dhiman, iyada oo gacan ka geysanaysa xoojinta habeennada qolka xilliyada ugu sarreeya. Si kastaba ha ahaatee, uma aragno inay khatar toos ah ku tahay huteelada, kuwaas oo bixiya adeegyo kala duwan iyo liis aad u ballaadhan oo adeegyo ah oo ku habboon oo laga aqoonsan yahay dadka safarka ah iyo kuwa soo booqda magaalo markii ugu horreysay, ayay tidhi Troughton.