On ciribtiisa dib u fasaxid ilaa Sannad-maaliyadeedka 2027, Sumadda USA ayaa ku dhawaaqay magacaabista saddex xubnood oo cusub iyo laba xubnood oo hadda jooga guddiyada maamulka.
Xoghayaha Ganacsiga ee Maraykanka oo la tashanaya Xoghayaha Arrimaha Dibedda ee Maraykanka iyo Xoghayaha Amniga Gudaha ee Maraykanka, ayaa magacaabaya guddiga ka kooban 11 xubnood iyadoo loo eegayo qaybaha gaarka ah ee socdaalka iyo dalxiiska. Madaxdan sare waxay u adeegaan shuruudo saddex sano ah waxayna ka wada shaqeeyaan inay bixiyaan hogaaminta iyo hagitaan guud ee hammiga iyo hawlgalada Brand USA. Xubnaha cusub ee la magacaabay iyo kuwa dib loo magacaabay ayaa waxaa ka mid ah.
- Todd Davidson, madaxa fulinta, Travel Oregon (oo dhawaan la magacaabay, oo matalay mid ka mid ah labada kursi ee sarkaal ka socda xafiiska dalxiiska ee gobolka)
- Donald Moore, Madaxweyne ku-xigeenka sare, iibka kiraynta ganacsiga iyo xisaabaadka caalamiga ah, Enterprise Holdings, Inc. (cusub oo la magacaabay, oo matalaya kursiga dhulka ama gaadiidka badda)
- Konstantinos Dean Kantaras, Milkiilaha iyo qareenka maamulka, K. Dean Kantaras, PA (oo dhawaan la magacaabay, oo matalaya kursiga sharciga socdaalka iyo waaxda siyaasadda)
- Alice Norsworthy, Madaxa Suuqgeynta ee Universal Parks & Resorts (dib loo magacaabay, matalaayo kursiga meelaha soo jiidashada ama madadaalada, guddoomiye ku xigeenka hadda ee guddiga)
- Tom O'Toole, saaxiib sare iyo borofisar ku takhasusay suuqgeynta ee Kellogg School of Management of Northwestern University (dib loo magacaabay, oo matalaya kursiga qaybta hawada rakaabka)
"Anigoo ku hadlaya magaca Brand USA Board of directors, waxaan soo dhaweynayaa oo aan rajeynayaa aragtida iyo waayo-aragnimada xubnaha cusub ee la magacaabay, kuwaas oo ah hoggaamiyeyaasha caanka ah iyo kuwa guulaysta ee warshadeena. Waxaan sidoo kale ku faraxsannahay dib-u-soo-celinta xubnaha guddiga Alice Norsworthy iyo Tom O'Toole, kuwaas oo sii wadi doona inay noqdaan hoggaamiyeyaal ku qasbaya shaqadeena si aan u kobcinno dhaqaalaha Mareykanka iyo abuurista shaqooyin iyada oo loo marayo awoodda socdaalka caalamiga ah, "ayuu yiri John Edman, Brand USA. Guddoomiyaha guddiga iyo agaasimaha Explore Minnesota. "Waxaan sidoo kale u mahadcelineynaa iyo hammigayada wanaagsan Barbara Richardson, Andrew Greenfield, iyo Kristen Branscum sannadihii ay adeegayeen iyo hoggaanka guddiga."
Golaha agaasimayaasha waxay kulmaan saddexdii biloodba mar waxayna kulmi doonaan iyagoo guddi buuxa ah Febraayo 13, 2020. Macluumaad dheeraad ah oo ku saabsan shirarka guddiga Brand USA ayaa la heli karaa halkan. Lixda sarkaal ee kale iyo xubnaha guddiga maamulka ee Brand USA waa:
Brand USA Guddoomiyaha Guddiga
- John Edman, agaasimaha Explore Minnesota
Brand USA Guddoomiye ku xigeenka
- Mark Hoplamazian, madaxweynaha iyo madaxa fulinta ee Hyatt Hotels Corporation
Khasnajiga Brand USA
- Kyle Edmiston, madaxweynaha iyo maamulaha, Lake Charles/Konfur-galbeed ee Louisiana Convention & Visitors Bureau
Xubnaha dheeraadka ah
- Paul brown, aasaasaha & madaxa fulinta, Inspire Brands
- Mike Gallagher, la-guddoomiyaha iyo la-aasaasaha CityPASS
- Noel Irwin Hentschel, gudoomiyaha iyo madaxa fulinta ee American Tours International, LLC
"Iyada oo mustaqbalka iskaashigeena gaarka ah iyo dadweynaha uu sugan yahay, waxaa sharaf noo ah inaan ku soo dhaweyno hoggaamiyeyaashan cusub guddiga maamulka ee Brand USA waxaanan rajeyneynaa inaan ka faa'iideysanno talobixintooda wanaagsan iyo hagitaankooda," ayuu yiri Christopher L. Thompson, madaxweynaha iyo maamulaha guud ee shirkadda. Brand USA. "Khibradda shakhsi ahaaneed iyo isku-dhafka ah ee guddiga ayaa si gaar ah muhiim u ah 2020ka maadaama aan aasaaska u dhigayno toddobada sano ee soo socota ee booqashada caalamiga ah ee Maraykanka si loo abuuro shaqooyin iyo kobaca dhaqaalaha qaranka."
Brand USA waxay shaqaaleysiisaa isku-darka suuq-geynta summadaha, xiriirka dadweynaha, wacyi-gelinta ganacsiga safarka, iyo barnaamijyada suuq-geyn ee iskaashatooyinka si kor loogu qaado dhammaan 50-ka gobol, shan dhul, iyo Degmada Columbia oo loo kordhiyo safarka Mareykanka.
Sida laga soo xigtay daraasado ay samaysay Oxford Economics, lixdii sano ee la soo dhaafay, hindisayaasha suuqgeynta Brand USA ayaa gacan ka geystay soo dhaweynta 6.6 milyan oo booqasho kordhin ah oo ku yimid Mareykanka, taasoo ka faa'iideysaneysa dhaqaalaha Mareykanka oo leh in ka badan $ 21.8 bilyan guud ahaan saameynta dhaqaale iyo taageerada, celcelis ahaan, ku dhawaad 52,000 oo kordhay Shaqooyinka Maraykanka sannadkii.
