GIATA, oo ah shirkadda hormuudka u ah tignoolajiyada safarka ee ku takhasustay qaybinta waxyaabaha dalxiiska, oo ay ku jiraan sawirrada iyo sharraxaadaha, ayaa maanta ku dhawaaqday in Grecotel Hotels & Resorts, silsiladda hudheelka ugu sarreeya ee Giriigga iyo mid ka mid ah kuwa ugu sarreeya gobolka Mediterranean oo leh 40 hudheelo iyo goobo nasasho ah ay doorteen GIATA DRIVE soo bandhig macluumaadka huteelkeeda-waqtiga-dhabta ah ee boqollaal kanaalada iibka ah iyada oo loo marayo hal goob oo dhexe.
As the saying goes, a picture is worth a thousand words. This means that while price is important to customers, they make purchasing decisions mainly based on images that are easily accessible and attractive. By collaborating with GIATA, Grecotel will be able to enrich and secure its visual data in the global range of distribution channels. Through the central content distribution platform – GIATA DRIVE, Grecotel will now be able to inform all partners promptly and accurately about any changes to its properties – across all channels. This will ultimately lead to more well informed and thus more satisfied customers.
“In an ever-growing sea of information, it is more important than ever to have a platform that allows us to keep our hotel descriptions and pictures under control,” says Martha Filenta, Senior Marketing & Sales Executive at Grecotel. “That is why we have partnered with GIATA, who are experts in distributing hotel content. With GIATA DRIVE we can manage our hotel content more efficiently and this has led to a noticeable improvement in the quality of our online presence.”
“At GIATA, our goal is to help our partners stay competitive and profitable with the most up-to-date hotel information,” says Rainer Schaefer, VP Sales, at GIATA GmbH. “We accomplish this by aggregating hotel data, including images, descriptions and factsheets, into an all-in-one, accurate and complete database. This partnership will further help Grecotel to save its workload and improve the time management of any updates occurring in their product.”
