Hard Rock International ayaa ku dhawaaqday sii wadida iskaashiga ay la leedahay Mercury Phoenix Trust, oo ah hay'ad samafal oo UK ah oo lagu abuuray xusuusta Freddie Mercury oo ay sameeyeen xubnaha kooxda Queen Brian May iyo Roger Taylor oo ay weheliyaan maamulahooda Jim Beach si ay u taageeraan dagaalka caalamiga ah ee ka dhanka ah HIV/AIDS. Waxaa ka mid ah dadaallo iskaashi oo taxane ah oo dhacaya Juun ilaa Diseembar 2019. Sida Mercury Phoenix Trust isu keento jacaylka halyeeyga ah ee Freddie Mercury ee muusiga iyo ujeedada bulshada, sidaas oo kale Hard Rock. Makhaayada caanka ah iyo astaanta madadaalada waxaa lagu aasaasay hal-ku-dhigyo, "Jacayl Dhammaanteed - U Adeeg Dhammaan," "Waqti Qaado Si aad U Noqdo," "Save the Planet" iyo "Dhammaan waa Hal," waxayna sharfaysaa sida ay uga go'an tahay u adeegidda dadka iyo meeraha. iyada oo la kaashanaysa The Mercury Phoenix Trust.
Iyada oo qayb ka ah iskaashiga, The Hard Rock Heals Foundation - cududda samafalka ee Hard Rock - waxay ku deeqi doontaa qayb ka mid ah dakhliga ka soo baxa hawl-qabadyada summadaha leh iyo Freddie Mercury oo dhiirigeliyay baayacmushtarka sida koofiyadaha la ururiyo iyo bacaha kubado ee Mercury Phoenix Trust si ay u taageeraan dagaalka ka hortagga HIV/AIDS.
"Merkury Phoenix Trust waxay ahayd lamaane la qiimeeyey Hard Rock's ku dhawaad toban sano, waxaanan ku faraxsanahay inaan sii wadno iskaashiga 2019ka iyadoo laga bilaabayo ururinta xiisaha leh ee badeecadaha la calaamadeeyay ee la bilaabay Juun inta lagu jiro Bisha Kibirka iyada oo dakhliga ka faa'iideysanaya aasaaska, " ayuu yiri Edward Deutscher, Madaxweyne kuxigeenka Sare ee Ganacsiga iyo Ganacsiga e-ganacsiga ee Hard Rock International. "Ururinteena badeecada cusub ee Pride waxaa dhiirigeliyay Freddie Mercury waxayna siisaa fursad gaar ah oo loogu dabaaldego sinnaanta oo kor loogu qaado wacyiga iyo dhaqaalaha The Mercury Phoenix Trust, iyadoo la qaadanayo Hard Rock's All is One mantra oo ay weheliso bulshada LGBTQ+."
Si loo sharfo Freddie Mercury iyo Queen, goobaha Hard Rock Cafe ee ku yaala Maraykanka waxay martigelin doonaan hawlqabadyo kala duwan oo ku saabsan boqorada laga bilaabo Luulyo ilaa Ogosto dabaaldega boqoradda + Adam Lambert ee la iibiyay safarkii Waqooyiga Ameerika ee dhacaya xagaagan.
"Taageerada joogtada ah ee Rock Rock ee hadafka Mercury Phoenix Trust waxay ahayd mid aad u qiimo badan, waxaanan qadarinaynaa iskaashiga sii wada xoojinta sanadba sanadka ka dambeeya ee u dhexeeya astaanta astaanta u ah iyo aasaaskayaga," ayuu yidhi wakiilka Mercury Phoenix Trust iyo maamulaha boqorada, Jim Beach.
Sida lammaane daacad ah tan iyo 2013, Hard Rock Heals Foundation waxay ku deeqday wax ka soo xarooda Freddie sannadlaha ah ee dabbaaldegga maalinta ee Mercury Phoenix Trust. Sannadkan, Hard Rock waxay sii kordhin doontaa taageerada aasaaska iyada oo kordhinaysa dhaqanka sannadlaha ah ee Freddie toddobaad - usbuuc-dheer, dabbaaldegga lacag ururinta oo dhacaya Sebtembar. Taageerayaashu waxay awood u yeelan doonaan inay ka qaybgalaan Freddie dabbaaldegyada toddobaadka ee guryaha Hard Rock ee adduunka oo dhan oo waxay taageeraan Mercury Phoenix Trust iyagoo iibsanaya biinanka Freddie Mercury oo daabacan oo xaddidan iyo shaarbo caan ah oo Freddie dhiirigeliyay.
