TravelBoom, oo ah wakaalada suuqgeynta dhijitaalka ah ee ay xogta ku haysay huteelada, meelaha nasashada, iyo shirkadaha kiraynta fasaxa, ayaa soo saartay daraasad cusub oo ku saabsan metasearch ka dib ololeyaal guul leh oo lala yeeshay InTown Suites iyo Brittain Resorts & Hotels. Joogitaanka goobaha sida Google Hotel Ads, TripAdvisor, iyo Kayak, huteeladu waxay wadi karaan buugaag badan oo toos ah iyada oo loo marayo metasearch oo ay caqabad ku noqdaan booska wakaaladaha socdaalka ee internetka (OTAs). Daraasada kiiska, TravelBoom waxay muujinaysaa in hudheeladu ay awood u yeelan karaan bogga natiijooyinka raadinta (SERP) iyada oo loo marayo ololaha metasearch ee AI ay wado oo ay weheliso olole lacag-bixineed oo si fiican loo maamulo. Intaa waxaa dheer, ololaha metasearch wuxuu dhalin karaa in ka badan 200% soo-celin sare kharashka xayeysiinta.
Macmiil kasta oo daraasadda ku jira waxa uu hore u lahaa ololayaasha metasearch kuwaas oo ay xaddiday kharashaadka maamulka sare, xeeladaha tartanka liidata, iyo agabka maaraynta ee aan waxtarka lahayn, kuwaas oo dhammaantood horseeday kordhinta ballan-qaadyada OTA iyo hawl-qabsi toos ah oo liidata. Khabiirada warbaahineed ee lacagta lagu bixiyo ee TravelBoom ayaa soo saaray istaraatijiyad cusub iyagoo isticmaalaya aaladaha AI-ku-saleysan si ay u kaxeeyaan buug-buujin toos ah macaamiisha iyadoo loo marayo metasearch. Dhowrkii bilood ee ugu horreeyay ololaha, dhammaan macaamiishu waxay arkeen waxqabadka rikoodhka iyo hoos u dhaca ku tiirsanaanta OTAs.
Matoorada metasearch-ka huteelka sida Google Hotel Ads, Microsoft Hotel Ads, Kayak, iyo TripAdvisor waa aaladaha aasaasiga ah ee lagu helo martida cusub iyo wadista boosaska tooska ah. TravelBoom waxay la kaashatay matoorada metasearch si ay u bixiso istaraatiijiyad qiimeed iyo dhiirigelin dhiiri galinaysa boos celin toos ah. Wakaaladu waxay isku darsatay qayb ku salaysan AI si loo horumariyo waxqabadka loona ogolaado fursadaha ka qaybgalka cusub. TravelBoom ayaa markaa adeegsatay istaraatijiyad cusub si ay u abuurto ololeyaal macmiil oo si gaar ah loo hagaajiyay. Ololayaasha waxaa ka mid ah:
● Xeelado tartan oo ka caqli badan oo lagu beegsanayo macaamiisha habka wax-soo-iibsiga
● Maareynta ololaha AI ku saleysan si loo helo fursado qarsoon
● Sicir hufan oo cadaalad ah si loo dhimo kharashaadka maamulka
● Warbixin la wanaajiyey si loo helo aragti dheeraad ah si loo xaqiijiyo go'aamada suuq-geynta ee ku salaysan xogta
● Qoondaynta miisaaniyada dareeraha ah si kor loogu qaado soo celinta kharashka xayeysiinta ee metasearch
● Kharashka maaraynta oo la dhimay iyadoo lagu salaynayo xeelado iswada
InTown Suites waxa ay dhalisey 246% korodhka ololaheeda Google Hotel Ads muddo laba bilood gudahood ah marka la hirgeliyo istiraatiijiyadda TravelBoom. TravelBoom waxay soo saartay 3,657% soo celinta guud ahaan kharashaadka xayaysiinta metasearch. Birtain Resorts & Huteelada waxay awooday inay dhaliso celcelis ahaan 2,024% soo celinta kharashka xayaysiisyada ee Google Hudheelada iyo 1,439% soo celinta Xayeysiiska Hudheelada Microsoft. Intaa waxaa dheer, martida ku qabsatay Google Hotel Xayeysiiska waxay lahaayeen qiimo dhimis aad u hooseeya, taas oo gacan ka geysatey hagaajinta deggenaanshaha iyo kordhinta dakhliga qolkii la heli karo (RevPAR).
Pete DiMaio, COO ee TravelBoom ayaa yidhi: "Heerka huteelka ee metasearch inta badan waa fursada ugu horraysa ee lagu bedeli karo martida iman karta." "Iyadoo la soo jiidanayo socotada inta lagu jiro habka ballansashada, olole metasearch la hagaajiyay wuxuu ku faani karaa ROAS kaas oo la tartamaya xayeysiisyada PPC ee ugu waxqabadka wanaagsan, iimaylka, iyo dadaallada kale ee suuqgeynta ee ugu sarreeya."
