Usbuuca ugu horreeya ee bisha Maarso, goobta bandhigga Berlin ayaa mar kale isu beddeli doonta goobta ugu muhiimsan ee la isugu yimaado warshadaha safarka, taasoo muujineysa imaanshaha dhow ee hay'adda cilmi-nafsiga ee warshadaha adduunka ugu horreeya.
Axdiga ITB Berlin 2024 waxa uu midayn doonaa khubarada caalamiga ah laga bilaabo March 5 ilaa 7. Iyada oo halku-dhiggiisu yahay “Horumarka Kala-guurka ee Socdaalka & Dalxiiska. Wadajir,” shirku wuxuu ka koobnaan doonaa afar marxaladood oo toos ah iyo 17 waddo oo mowduucyo ah inta lagu jiro ITB Berlin. Goobahani waxay kobcin doonaan doodo firfircoon, oo ka hadlaya mawduucyo kala duwan sida digitalization iyo ballaarinta isticmaalka sirdoonka macmal. Ka qayb galka shirka waxa lagu daraa booqdaha ganacsiga, bandhiga, iyo tigidhada jaraa'id ee ITB Berlin.
Khubarada warshadaha ee ugu sareysa ayaa bixin doona wararka ugu horreeya ee caqabadaha hadda wajahaya shirkadaha diyaaradaha iyo qaybaha safarka ee Carrier & Cruise Track dhacdo ee Maarso 5. Jidkani wuxuu diiradda saari doonaa isbeddellada suuqyada caalamiga ah, iyo sidoo kale caqabadaha tignoolajiyada iyo sharciga. Ku hadla caanka ah oo ay ku jiraan Nadia Azale (Agaasimaha Maamulka Isbeddelka NDC ee AirFrance-KLM Group), Michele Francioni (Madaxa Kala-guurka Tamarta ee MSC Cruises SA), iyo Chris Ramm (Madaxweyne ku xigeenka Global Enterprise Airline Partners ee Travelport) waxay wadaagi doonaan fikradaha horumarinta warshadaha iyo soo bandhig hababka ugu wanaagsan.
Glenn Fogel, oo ah Maamulaha Guud ee Haysashada Booska, ayaa soo bandhigi doona bandhig cinwaan looga dhigay Hogaaminta, Hal-abuurka iyo Mustaqbalka Safarka oo qayb ka ah Raadraaca Mustaqbalka. Kalfadhi kale oo xusid mudan waa injineernimada mustaqbalka: Sidee GenAI iyo Microsoft Copilot u keenayaan sirdoonka cusub ee safarka oo ay ku jiraan Karim Bagga, Maareeyaha Kooxda Injineerinka ee Socdaalka & AI ee Microsoft. Bagga ayaa sahamin doona awoodda sirdoonka macmal ee warshadaha. Stefan Ebener, Madaxa Injineerinka Macmiilka ee Google, ayaa sidoo kale ka hadli doona mawduuca muhiimka ah ee sirdoonka macmal ee soo jeedintiisa cinwaan looga dhigay Sidee GenAI u bedeshaa Dunida Dijital ah - From Future Tech to Daily Business. Intaa waxaa dheer, Dave Stephenson, oo ah Madaxa Ganacsiga ee Airbnb, ayaa wadaagi doona fikradaha ku saabsan qorshayaasha kobaca ee hadda jira ee goobta ballan-qaadka ee fadhigiisa oo cinwaankiisu yahay Sida Airbnb ay u furayso Fursado cusub oo Kobaca.
Raadka Dalxiiska ee Mas'uulka ah ee Maarso 7 wuxuu mudnaan siin doonaa ka doodista doorka dalxiiska ee horumarinta kala duwanaanshaha noolaha iyo caddaaladda cimilada. Iyadoo la adeegsanayo tusaalooyin wax ku ool ah, xalal waara ayaa la soo bandhigi doonaa. Ku hadla sharafta leh sida Bruno Oberle (Ururka Khayraadka Adduunka ee Madaxweynaha iyo Agaasimihii hore ee Ururka Caalamiga ah ee Ilaalinta Dabeecadda), Külli Kraner (Madaxa Dalxiiska, Wasaaradda Dhaqaalaha iyo Isgaarsiinta ee Estonia), iyo Ingo Burmester (CEO), DER Dalxiiska) waxay soo bandhigi doontaa hindisayaal ay ka mid yihiin Horu-marinta Ku-meel-gaadhka ah ee Zero: Raadka Cimilada ee la daah-furay si loo horumariyo caddaaladda cimilada.
