Ku dhawaad kala badh (46%) dadka safarka ah ma xasuusan karaan wakaaladda socdaalka ee khadka tooska ah (OTA) ee ay ku ballansanayeen safarkoodii ugu dambeeyay ee firaaqada, sida laga soo xigtay Daraasadda Tafaariiqda Casriga ah, cilmi-baaris madax-bannaan oo cusub oo ay u xilsaartay Travelport, shirkad tignoolajiyadeed caalami ah oo awood u leh ballan-qaadyada safarka. loogu talagalay boqollaal kun oo alaab-qeybiyeyaal safar ah oo adduunka oo dhan ah.
Si aad si fiican u fahamto muuqaalka tafaariiqda safarka ee khadka tooska ah ee hadda oo loo ogaado daldaloolada khibradaha wax iibsiga ee socotada, Travelport waxay wakiishay daraasad cusub oo cilmi baaris iyada oo lala kaashanayo Toluna Research oo ka mid ah kumanaan safarrada firaaqada ah iyo ganacsiga ee adduunka oo dhan.
Tafaariiqda Casriga ah waxay u baahan tahay xiddigiye, khibrado la xasuusan karo
Natiijooyinka Daraasadda Tafaariiqda Casriga ah ayaa shaaca ka qaaday arrimo muhiim ah oo gacan ka geysta dib u soo celinta summada OTA-yada, sida waayo-aragnimada ballansashada. Dhammaan dadka safarka ah ee la waraystay ee dib u xasuusan kara OTA-gii u dambeeyay ee ay ballansanaayeen, badi (78%) ayaa khibradda ku qiimeeyay mid 'ka sarreeya celceliska' ama 'fiican'. Halka inta badan dadka safarka ah ee maraykanku aanay haysan OTA-da la door bidayo (55%), dad badan oo safri ah oo ku sugan Saudi Arabia (63%) iyo Japan (70%) ayaa sheegaya in ay haystaan goobta safarka ee ay jecel yihiin.
Dadka socotada ah ee haysta OTA la door biday, arrimo ay ka mid yihiin 'kala-doorasho kala duwan' ayaa sii huriyay daacadnimada Sacuudi Carabiya (54%), US (51%) iyo Japan (38%). OTA-yadu waxay sidoo kale ka badiyaan dadka safarka ah ee ku sugan Japan oo leh khibrad shakhsiyeed (45%) iyo sidoo kale awoodda 'si sahlan loogu dhex socon karo' gudaha Saudi Arabia (42%) iyo gudaha US (40%).
"Sida mid ka mid ah qaybaha ugu horreeya ee dijitaalka ah sannado badan ka hor, warshadaha socdaalku waxay leeyihiin taariikh xooggan oo hal-abuurnimo," ayuu yiri Jen Catto, Madaxa Suuqgeynta ee Travelport. "Si kastaba ha ahaatee, rajada dhijitaalka ah ee socotada ayaa si degdeg ah u horumaray, taas oo aad uga badan awoodaha tafaariiqda safarka ee hadda. Kala hormarinta baahiyaha macaamiisheena si ay si wanaagsan ugu adeegaan macaamiishooda waa mudnaantayada - wakaaladuhu waxay u baahan yihiin doorasho badan, wax iibsiga isbarbardhigga cad, iyo habab sahlan oo lagu maareeyo khibradaha sida isdhaafsiga. In kasta oo qiimuhu muhiim yahay, arrimahan wax-ku-kordhinta ahi waxay abuuraan waayo-aragnimo tafaariiqeed casri ah oo 'wanaagsan' taas oo soo ifbaxday oo kasbatay daacadnimo."
Macaamiishu waa xasaasi qiimo yar
Taariikh ahaan, OTA-yadu waxay isku dayayeen inay ku tartamaan hal arrin oo keliya - qiimaha - laakiin taasi maaha waxa macaamiishu u baahan yihiin inay xasuustaan waayaha. Dadka socotada ah ee aan xasuusan karin OTA-gii u dambeeyay ee ay isticmaaleen, ku dhawaad kala bar (44%) ayaa ku qiimeeyay waayo-aragnimadoodii ugu dambeysay sidii 'faqiir,' ama 'celcelis ka hooseeya'. Qaybo ka mid ah aduunka, halkaas oo socdaalayaal badan oo Saudi Arabia ah (60%) iyo US (60%) la muujiyay inay yihiin kuwa ugu ilowda badan noocyada gaarka ah ee OTA ee ay adeegsadeen, waxaana jirtay boqolkiiba 19 iyo 27 dhibcood. farqiga u dhexeeya dib-u-celinta iyo waayo-aragnimada 'celcelis ahaan ka sarreeya', siday u kala horreeyaan.[1]
Daraasadda Tafaariiqda Casriga ah waxay muujinaysaa in OTA-yada laga yaabo inay yaraadaan kuwa la kala saari karo sababtoo ah waxay diiradda saarayeen waxyaabo khaldan. Inkasta oo ay jirto diiradda culus ee qiimaha, taasi waxay u badan tahay inay ku timid kharashka arrimo kale oo khibrad ah oo socdaalayaashu ay daneeyaan marka ay ballansanayaan safarka. Maaddaama dadka socotada ah ay u isticmaalayaan goobaha OTA cilmi-baadhis iyo isbarbardhig, sahamintu waxay daaha ka qaaday in ay jirto fursad la lumiyay oo loogu talagalay ballan-qaadka maadaama inta badan socotada aysan raacin baabuurka ballansashada (67%) ama safarka hawada (55%), iyo in ka badan saddex-meelood meel ( 36%) kama ballansana hoyga huteelada ee goobaha OTA. Si kastaba ha ahaatee, dadka safarka ah ayaa sidoo kale wadaagay in awoodda 'wax walba hal mar la qabsado' ay tahay mid ka mid ah sababaha ugu muhiimsan ee isticmaalka OTA.
Tafaariiqda Casriga ah maaha oo kaliya socotada wakhtiga firaaqada - Socotada ganacsiga xitaa way ka yartahay ka qayb qaadashada
Xitaa iyada oo inta badan (78%) ee safarrada ganacsiga ay si wadajir ah ugu xiran yihiin siyaasadda shirkadda, cilmi-baaristu waxay ogaatay in 99% shaqaaluhu aysan garanayn magaca shirkadooda maaraynta safarka (TMC) ay u isticmaalaan inay ku qoraan safarrada ganacsiga.
Iyadoo si qoto dheer loo eegayo sababaha suurtagalka ah, sahanku wuxuu ogaaday in inta badan dadka safarka ah ee ganacsiga (69%) ay u helaan fursadaha la bixiyay inay yihiin 'aan loo baahnayn' halka in ka badan saddex-meelood meel (46%) ay rabaan doorasho badan, (38%) waxay ku kalsoon yihiin guud ahaan TMC. ballansashada iyo (35%) waxay rabaan doorashooyin safar shaqo oo taageeraya fayoobidooda.
