Destinations International, kheyraadka ugu weyn adduunka ee ururada rasmiga ah ee loo aado iyo shirarka iyo xafiisyada booqdaha (CVBs), ayaa maanta ku dhawaaqay Gathan Borden inuu yahay gudoomiye ku xigeenka sare ee suuqgeynta iyo isgaarsiinta.

Hadda, Borden waa madaxweyne ku xigeenka suuqgeynta ee VisitLEX ee Lexington, KY. Doorkan, wuxuu kormeeraa xayaysiiska, summeynta, suuq-geyntu, xiriirka dadweynaha, warbaahinta bulshada, adeegyada booqdaha iyo istaraatiijiyadaha shabakadda ee magaalada Lexington sida ay ula xiriirto safarka iyo dalxiiska. Gathan waa mujaahid 15-sano ah oo ka mid ah warshadaha dalxiiska, isagoo waqti ku qaatay dalxiiska Louisville ee Louisville, KY doorar suuqgeyneed oo kala duwan, ka hor inta uusan aqbalin doorka madaxweyne ku xigeenka suuqgeynta ee VisitLEX bishii Luulyo 2015.

Isaga oo ah kuhadliyaha warshadaha, wuxuu ka hadlaa shirarka dalxiiska maxalliga ah, gobolka iyo qaranka ee dalka oo dhan mawduucyo suuqgeyneed oo kala duwan iyo isbeddello waxaana 2021 loo xushay mid ka mid ah "25ka ugu sarreeya maskaxaha aan caadiga ahayn ee iibka, suuq-geynta, iyo kobcinta dakhliga" by Martigelinta Iibka & Suuqgeynta Ururka Caalamiga ah (HSMAI).

Doorkiisa cusub ee SVP ee suuq-geynta iyo isgaarsiinta ee Destinations International, Borden wuxuu mas'uul ka noqon doonaa horumarinta istaraatiijiyadeed iyo hirgelinta dhammaan dadaallada suuqgeynta iyo isgaarsiinta. Qorshayaashani waxay la talin doonaan oo ay fududayn doonaan fursadaha ka-qaybgalka ee la-hawlgalayaasha iyo xubnaha, iyo meelaynta Destinations International sidii hoggaamiye fikradeed warshadeed oo adduunka oo dhan ah.

"Gathan waa hogaamiye khibrad leh oo la xaqiijiyay in warshadeena, aad ayaan ugu faraxsanahay inuu ku soo biiro kooxdayada," ayuu yiri Gretchen Hall, madaxa hawlgelinta ee Destinations International. "Hal-abuurka Gathan iyo xamaasadiisa suuqgeyntu waxay shaki la'aan kor u qaadi doontaa shaqada weyn ee Destinations International ay u qabato magaca warshadeena."

"Destinations International waxay muddo dheer ahayd hormuudka kheyraadka iyo codka warshadahayada ee ururada suuqgeynta. Aad ayaan ugu faraxsanahay waxaanan rajeynayaa inaan ku biiro kooxda oo aan sii wado caawinta warshadahayaga inay koraan dhammaan dhinacyada suuq-geynta iyo maaraynta meesha," Borden ayaa xusay.

Maalinta ugu horeysa ee Borden ee Destinations International waxay noqon doontaa Ogosto 15, 2022.

Raadinta booskan waxaa hogaaminayey SearchWide Global, oo ah shirkad raadin shaqo oo buuxda oo ugu horayn loogu talagalay shirkadaha safarka, dalxiiska, martigelinta, shirarka, ururka ganacsiga, maareynta goobta, suuqgeynta khibradda leh, isboortiga iyo warshadaha madadaalada.

MAXAA LAGU QAADAYAA MAQAALKAN:

As a frequent industry speaker, he speaks at local, regional and national tourism conferences across the country on various marketing topics and trends and in 2021 was selected as one of the “Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization” by Hospitality Sales &.
Gathan is a 15-year veteran of the tourism industry, having spent time at Louisville Tourism in Louisville, KY in various marketing roles, before accepting the role of vice president of marketing at VisitLEX in July of 2015.
In his new role as SVP of marketing and communications at Destinations International, Borden will be responsible for the strategic development and implementation of all marketing and communications efforts.