BEIJING, Shiinaha - Starwood Hotels & Resorts Worldwide, Inc. ayaa sheegay maanta shirkadu inay 20 huteelo cusub ka furi doonto Shiinaha sanadka 2013.
Isagoo laban laabay raadkiisa halkan saddexdii sano ee la soo dhaafay, Starwood waxay leedahay 120 huteel oo furan iyo in ka badan 100 dhuumo ah, taasoo ka dhigaysa Shiinaha suuqa labaad ee huteelada ugu weyn ee ka dambeeya Maraykanka oo keliya, iyo kobcinta ugu dhaqsaha badan. Madaxa shirkadda Starwood Frits van Paasschen oo ku sugan Shiinaha toddobaadkan kana qayb galaya shirka Fortune Global Forum ee magaalada Chengdu ayaa sheegay in shirkaddu ay 20-kii maalmoodba hal huteel ka furi doonto halkan, isla markaana boqolkiiba 70 ka mid ah dhuumaha huteelkeeda cusub ee dhismuhu socdo iyo kuwa la dhisayo ay ku jiraan. magaalooyinka heerka labaad iyo saddexaad.
"Waxaan sii wadeynaa inaan u aragno Shiinaha fursad hal mar ah oo nolosha ah oo ganacsigeena ah," ayuu yiri van Paasschen. "Haddii ay kobcinayso raadka hudheelkayaga oo qayb ka ah horumarinta kaabayaasha ballaaran ee waddanka, ama si adag u dhisidda barnaamijkeena daacadnimada ee suuqa socdaalka gudaha iyo dibadda ee ugu dhaqsaha badan adduunka, waxaan diiradda saareynaa faa'iido kasta oo ka mid ah booskayaga ugu horreeya ee Shiinaha. ”
Lugtii hore ee Shiinaha waxay sii wadaa inay bixiso; Starwood waxay u diyaarsan tahay Laba-laab Portfolio raaxo ah
Joogitaanka Starwood ee Shiinaha waxay dib ugu noqotaa 1985 markii Sheraton Great Wall Beijing looga dooday sidii hudheelkii ugu horreeyay ee caalami ah ee Jamhuuriyadda Dadka Shiinaha. Maanta Starwood waa hawl wadeenka hudheelka ugu sareeya ee Shiinaha oo leh hudheelo badan halkan marka loo eego tartamayaasha Marriott, Hilton, iyo Hyatt. Sannadkii 2012-kii Starwood waxa ay furtay 25 huteel oo waxa ay saxeexday 36 heshiis huteel oo cusub – tiro rikoodh ah oo la furay iyo heshiisyo.
Iyadoo in ka badan 170 magaalo oo ay ku nool yihiin in ka badan 1 milyan, dariiqa ay diyaaraduhu ku ordaan ee Shiinaha ayaa sii ahaan doona mid dheer. Ku darida joogitaanka dheer ee Starwood ee magaalooyinka waaweyn ee Shiinaha, shirkaddu waxay diiradda saareysaa ballaarinta magaalooyinka heerka labaad iyo saddexaad. Summadaha Sheraton, Westin, iyo Le Meridien ee sare ee Starwood ayaa wali loo raadsan doonaa degmooyinka ganacsiga dhexe ee cusub iyo xarumaha maamulka dawladda ee magaalooyinka heerka labaad. Afarta dhibcood ee Starwood ee noocyada Sheraton iyo Aloft waxay si fiican ugu habboon yihiin tiknoolajiyada cusub ee cusub, warshadaha, iyo jardiinooyinka jaamacadaha iyo sidoo kale agagaarka saldhigyada tareenada xawaaraha sare leh iyo magaalooyinka marxaladaha hore ee magaalooyinka, marka lagu daro ballaarinta joogtada ah ee suuqyada la aasaasay.
Baahida huteelada raaxada ee Shiinaha oo dhan way sii kordheysaa, sanadaha soo socdana Starwood waxay labanlaabmi doontaa raadkeeda raaxada ee halkan. W Hotels, oo hadda furay W Guangzhou horraantii sanadkan, waxay furi doonaan calanka cusub ee Beijing iyo Shanghai iyo sidoo kale hoteello ku yaal, Suzhou, Changsha, iyo Chengdu. St. Regis, astaanta aadka u qaaliga ah ee Starwood, waxay ku dhisi doontaa joogitaankeeda wanaagsan ee Shiinaha ee suuqyada ay ka mid yihiin Beijing, Shenzhen iyo Sanya oo leh hudheelo cusub Changsha, Chengdu, Lijiang, Qingshui Bay, Zhuhai, iyo Nanjing halka Starwood's Luxury Collection ay ballaarin doonto Dalian, Hangzhou, Nanning, Xiamen, Nanjing, iyo Suzhou.
Shiinuhu waa kan labaad ee ugu wayn uguna dhaqsaha badan ee Starwood ee Sumada socdaalayaasha
Sida laga soo xigtay Ururka Socdaalka Adduunka ee Qaramada MidoobayUNWTO), Shiinaha hadda waa suuqa koowaad ee isha dalxiiska adduunka marka loo eego kharashaadka, isagoo ka sarreeya Jarmalka iyo Mareykanka. Sannadkii 2012-kii, kharashka ku baxa safarrada dibadda ee Shiinaha waxa uu gaadhay US$102 bilyan. Shiinuhu hadda waa isha labaad ee ugu weyn ee Starwood ee ka dambeeya Waqooyiga Ameerika oo keliya iyo 2012-kii socdaalka Shiinaha ee ka baxsan ee hoteelladiisa ayaa kordhay 20 boqolkiiba. Horeba suuqa quudinta ee ugu weyn huteelada Starwood ee Aasiya, Shiinaha ayaa ilaa hadda ah suuqa ugu kobaca safarka ee shirkadda. Sida laga soo xigtay van Paasschen, socdaalka degdega ah ee Shiinaha ee dibadda ayaa saameynaya ganacsiga adduunka oo dhan, sannadkii hore 95 boqolkiiba hoteelada Starwood ee ku dhawaad 100 waddan ayaa soo dhaweeyay marti ka timid Shiinaha Weyn.
Sida ay muhiimka u tahay furitaanka hudheelo cusub, Starwood waxa ay diiradda saartaa kobcinta daacadnimada dadka safarka ah ee cusub ee Shiinaha. Laga soo bilaabo 2010, shirkaddu waxay labanlaabtay saldhigeeda socdaalka firfircoon ee Starwood Preferred Guest (SPG), barnaamijka daacadnimada shirkadda. Kobaca saldhigga SPG ee socdaalayaashu waxay ku sii wadaan inay u koraan xawli degdeg ah, maantana, SPG waxay xubin cusub ka qortaa 20 ilbiriqsi kasta gudaha Shiinaha, iyo xubnaha dahabiga ah iyo platinum ee jooga 25+ habeen sannadkii ayaa kor u kacay 53 boqolkiiba sannadkii hore. Caalamka, 50 boqolkiiba martida Starwood waa xubnaha SPG, iyo Shiinaha, 55 boqolkiiba qolalka waxaa ka buuxa SPG.
Starwood oo ka furaysa goobo cusub oo loo dalxiis tago ee Shiinaha si loogu adeego suuqa maxaliga ah ee hodanka ah
Safarka gudaha ee Shiinaha ayaa sidoo kale sii kordhaya. Hoteellada Starwood ee Shiinaha hadda ma ahan meel ay ka baxaan dadka reer galbeedka ah, maantana 50 boqolkiiba martida hoteellada halkan waa Shiinees. In ka badan iyo in ka badan, Starwood iyo la-hawlgalayaasheeda milkiilayaasha ah ayaa horumarinaya hoteello ku yaal Shiinaha iyada oo maskaxda lagu hayo socotada gudaha, oo ay ku jiraan alaabada dalxiiska ee cusub si loo daboolo baahida suuqa maxalliga ah ee sii kordheysa ee hodanka ah ee leh habka iyo rabitaanka safarka. Starwood waxay dhawaan yeelan doontaa meelo badan oo lagu nasto ee Hainan Islands (badanaa loo yaqaan Hawaii ee Shiinaha,) marka loo eego Hawaii. Sidoo kale shirkaddu waxay Shiinaha ka furtay goobo cusub oo lagu nasto sida Westin iyo Sheraton ee Changbaishan iyo sidoo kale dib u gurashada magaalooyinka oo ay ku jiraan Sheraton Huzhou iyo ku dhawaad 4,000 oo qol Sheraton Macao, hotelka Starwood ee ugu weyn meel kasta oo aduunka ka mid ah.
Hudheelo Cusub Baadhitaan Baabuur Karti ah - Starwood si ay u buuxiso 10,000 boosaska cusub sanadkii Shiinaha
Shanta sano ee soo socota Starwood waxay labanlaabmi doontaa tirada la-hawlgalayaasheeda Shiinaha oo leh 10,000 shaqaale cusub sanad kasta. Joogitaanka dheer ee Starwood ee Shiinaha iyo raadadka xirfadeed ee la xaqiijiyay oo ay weheliso dadaal shaqaale qoris oo casri ah ayaa ka caawinaya shirkadda inay soo jiidato tayada sare. Sababtoo ah muddada dheer ee ay jirtay iyo kooxaha si fiican u dhisan ee Shiinaha, Starwood waxay ku faantaa kursi qoto dheer halkan, iyo Starwood labada hoggaamiye ee ugu sarreeya Asia Pacific, Stephen Ho, Madaxweynaha Asia Pacific iyo Qian Jin, Madaxweynaha Shiinaha, labaduba waxay ku biireen shirkadda 1980-aadkii oo ay ka soo baxeen darajooyin ay hadda ku jiraan. Gudaha hoteelada Starwood ee Shiinaha, saddex meelood meel maareeyayaasheeda guud iyo 79 boqolkiiba madaxda sare ee gudiga fulinta huteelada waa Shiine.
